Swing (Jan-Dec 1949)

Record Details:

Title:
Swing
Date:
Jan-Dec 1949
Publisher:
Kansas City : WHB Broadcasting Co.
Volume:
Swing (Jan-Dec 1949)
Leaf #:
00054
Language:
English
Subjects:
Radio broadcasting -- Missouri -- Kansas City -- Periodicals, Radio broadcasting -- Kansas -- Periodicals","WHB-AM (Radio station : Kansas City, Mo.) -- Periodicals","Kansas City (Kan.) -- History -- Periodicals","Kansas City (Mo.) -- History -- Periodicals","Cook Paint and Varnish Co. -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals.","Cook Paint and Varnish Co -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals","Radio broadcasting",Kansas,"Kansas -- Kansas City","Missouri -- Kansas City
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
The official magazine of Kansas City's WHB radio station, SWING printed far more than the station's schedule (which, as the title SWING suggested, relied heavily on music). From 1945 to 1953, SWING offered readers something eclectic every month -- profiles of entertainers on one page, discussions of citizenship in the postwar world on the next, with write-ups of nightlife offerings in KC, Chicago, and New York mixed in. WHB spent decades lobbying the FCC for clear channel status; the magazine's ambitious scope may have been part of the station's attempt to legitimate itself. But it was SWING'S first editor, Jetta Carleton, who later wrote a celebrated novel, that gave the magazine its distinctive style. -- Eric Hoyt, 2015
Date Added:
March 28, 2024
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46 January, 1949 ally drove all night to reach Lake Arrowhead in time for morning fishing, and sometimes traveled by horse and pack mule to more remote angling meccas. He belonged to the Sierra Club, a hiking group which conducted frequent excursions up Mt. Wilson and Old Baldy. Appropriately, the club headquartered at a lodge ac' cessible only to foot travelers hardy enough to walk seven miles from the nearest transportation. It was the tendency of Californians to brag, however, which most impressed Herbert Wilson. "The people of California are less inhibited than other Americans," he says, "except maybe for Texans, and I think wc can learn a lesson from them. "They're promoters, talking constantly about the virtues of California products, California climate — everything that is California. "Here in Kansas City, we have a great deal of which to be proud. Personally, I think we had better start talking Kansas City. We'd better start right now!" From his merchandising experience, Wilson has evolved a program designed to "sell" Kansas City; first, to itself, then to the nation. He calls it "Kansas City on Parade." It is Mr. Wilson s theory that the industries are the economic backbone of the community. He plans to have a competent speaker discuss one basic Kansas City industry at each weekly Chamber of Commerce luncheon during 1949. The speech will be supplemented by a booklet setting forth salient facts and statistics. "Do you know," Wilson asked the Chamber last month, "that wc have more than 3? paint manufacturers here in Kansas City? That we have more than 100 separate dealers in live stock? That we have more than 20 meat packing plants? That there are 40 or more store fixture manufacturers here? That we have a women's apparel industiy that ranks among the top ten in volume in the United States? That we have an industry making men's and boys' work clothing, underwear, ties and shirts that does a volume in the millions each year? These are just a few, because we also have our steel industry, the metal working industry, the railroads, chemicals, coal, automotive and lumber dealers, insurance, real estate and many, many more." Mr. Wilson hopes the "Kansas City on Parade" program will accomplish two things: that it will serve to build a spirit of community pride by spotlighting valuable industries and the numerous advantages of the Kansas City area; and that it will rally local industries to the support of the Chamber. Attainment of these objectives will provide not only the information but the m.oncy necessary to advertise Kansas City to the nation. "It's a matter of pay rolls," Wilson says. "Tihe more new industries we