Swing (Jan-Dec 1950)

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YOUR FAVORITE NEIGHBOR 409 Municipal Auditorium. It was a grand birthday ball with fifteen thousand people jammed into the auditorium, and many others turned away. A 44-piece orchestra directed by Sol Bobrov furnished music for the dancers; and a full stage production provided entertainment for everyone. Mutual carried a half-hour show from the auditorium, the first coast'to-coast broadcast to originate from there. In 1937, WHB inaugurated the Christmas Cupboard Party. In 1938, , it helped fight infantile paralysis I with a celebration of the President's i birthday, producing a musical ex'. travaganza entitled Stri\e Up the Band, starring Ray Perkins. In that ' same year, it started its Vine Street ' Varieties, an all-Negro radio hour, broadcast each Saturday from the Lincoln Theatre. It featured the best Negro bands and all-colored talent : i singers, dancers and musicians. SOMETHING new in the way of equipment was added in 1939, when the "Magic Carpet" was built, la 100watt mobile short-wave relay transmitter. In June of the same year, WHB established its own Newsbureau. Previous to this, newscasts had been given from the Journal-Post by John Cameron Swayze. In 1940, over the muffled drumbeats of approaching war, the airlanes were crowded with the voices of F. D. R., Wendell Wilkie, Secretary Hull, Thomas Dewey, and a man who was waging a hot fight in the primary for nomination for the Senate — Harry Truman. The Kansas State Network was organized, with WHB as key station. On November 4, the first broadcast of Martha Logan's Kitchen, with Swift and Company as sponsor, took place. This program has been on the air continuously since. A new Western Electric "Doherty" high fidelity transmitter was installed in 1941. ON December 8th, one day after Pearl Harbor, WHB proclaimed : "From this day forward . . . until victory is won . . . WHB can best serve the public interest, convenience, and necessity by doing everything within our power to help win the war. We should do this not by the dedication of mere radio facilities to the war effort, but by devoting our hearts, our minds, and our especial skills as radio showmen to the war needs of our community and our nation. Specifically, it is our job to integrate a vital means of mass communication with the many-sided problem of winning the war." Tense months followed, with visitors refused admittance to studios, guards on constant duty at the transmitter, voluntary censorship, discontinuance of weather report broadcasts and man-on-the-street interviews. There were enlistment campaigns for the armed services, civilian