Swing (Jan-Dec 1950)

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Rose Bush Industry Style You might be wearing a rose from one of Tyler, Texas' 20,000,000 bushes. by WILLIAM P. ROWLEY "Would Jove appoint a flower to reign "In matchless beauty o'er the plain, "The rose, mankind would all agree, "The rose the Queen of Flowers should be." — Sappho TT is 2500 years since the legendary Sappho, greatest of all the poet' esses of ancient Greece, lived, laughed and loved among the roses of her native land of Lesbos, some 600 years before the birth of Christ. But today, the rose still reigns, and upon this age-old and universal love for the queen of flowers, Tyler, Texas, has built a $10,000,000 a year industry that provides justifica■tion for the city's claim: "The Rose Capital of the World." More than two-thirds of all the 30,000,000 rose bushes marketed each year in the United States alone have their beginnings in the white sandy East Texas soil within a 50-mile radius of Tyler. A great many of the rose bushes shipped from Tyler by rail, truck and plane to each of the 48 states and many foreign lands are sold direct to the home gardener through mail orders. Others are sold in bulk carload lots to nurserymen and wholesalers in the North and East who, in turn, process and package the bushes for retail sales. Almost all the rose bushes sold in the big department and store chains come direct from Tyler. Sears, Roebuck and Co. alone buys hundreds of thousands of packaged rose bushes,