We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
THE BEAUTY FACTOR
445
have bald pates get their toupees from Max Factor, and the female contingent forms a steady stream of those who want extra hair on their heads. Factor was the first to make non-detectable hairpieces, and developed the art to such a fine point that men can now get their toupees by mail.
Some of the stars are reluctant to let it be known that their head coverings are not their own. For years, Bing Crosby was in this group, and Factor had to send a man to the Groaner's home for fittings. Der Bingle has two toupees now, one of which he uses as a spare while the other is being reconditioned. Toupees need frequent cleanings. Crosby, like other stars, had to learn how to comb his newly acquired hair when he first received it.
Some of the entertainment big shots have different toupees for varying occasions. A certain cinema celebrity has five: one is slightly sun-bleached for beach wear and tennis; another is shiny for dancing; still another is a semi-crew-cut for motoring.
Charlie McCarthy, though, is the company's best customer; Factor's keep a plaster head of the renowned dummy for constant use in fashioning toupees. Edgar Bergen, Charlie's master, is a good customer, too. One day Max, Jr., presented a bill for hairpieces to Bergen, but Charlie popped out of the suitcase in which the comedian carries him and loudly demanded, "Hey, how about giving me the bill? I'm the guy who ought to get it!"
Until the early '20's, Factor's business remained mostly local, confined to movie people. But about that time, a Los Angeles sales outfit noticed the few tins of make-up and cleansing
cream Factor had dropped on drugstore counters in the city. With the foresight that was to bring them tremendous dividends, the sales organisation dropped all its items in favor of national concentration on Factor's products. The reaction was instantaneous. The clincher was Factor's slogan, "The make-up the stars use"— a true statement the company has employed since its founder bicycled many miles over dusty Hollywood trails.
Until this era, make-up was used mostly by theatrical folk and ladies of the oldest profession. Factor's spadework, though, started women in small towns and large using it. Even the term had been frowned upon, but for the first time in history women were now openly offered "make-up."
The royalty of the world and the crowned royalty of American society came to Max Factor's salon. One fabulously rich princess from India refused to let "pagan" hands touch her, however, and said a brush would have to be used in applying all make-up on her royal person. Max, a man of few words, advised her she would be happier in another shop, whereupon she suddenly remembered purification rites that would absolve her from such a sin. Just the opposite was the attitude of a new Swedish star who placed herself entirely in the make-up master's hands when she first came here. For ten days Factor experimented, and then emerged with Greta Garbo, as the public was to see her.
When sound came to films, newly trained engineers discovered that their sensitive microphones picked up the splutter of carbon arc lights. Tungsten