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THE BEAUTY FACTOR
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and the imperious jaw line and car' riage of the patrician English type."
Max Factor, Jr., believes firmly, however, that every woman can be attractive if she follows a few simple, basic rules. They are:
Underapply rather than overapply cosmetics.
Never copy any person's appearance in its entirety. If you are short and dumpy, for instance, do not imitate Esther Williams. If you insist on copying someone, be sure you are at least a counterpart of the person in age and physical appearance.
Cheek rouge ought to be used for corrective purposes, not just coloring. If your face is too full and round, or cheek-bones too prominent, you can pattern the rouge to shadow down defects to a minimum. Even a slight double chin can be minimized by applying rouge on the saggy area.
Put on lipstick more durably by following the motion picture technique.
"Our engagement's off, Sally. I just lost you to Stinky Jones in a marble game."
Apply it as usual. Blot off excess with make-up tissue. Powder over lipstick application. Blot powder even and smooth with make-up tissue. The powder will serve to cover much of the oil base in the lipstick. Now, very lightly and thinly go over that application with lipstick, which should be applied with a brush. Blot again with make-up tissue.
Never forget that your teeth are just as important as your other features. No matter how pretty you are, you are not at your best if tobacco stains or lipstick smudges mar your teeth.
You can be glamorous with glasses, Factor says. If wearing glasses of any degree of magnifying power, do your eye make-up extra carefully. If magnifying power is great, you would do better to eliminate eye make-up altogether.
But the most important piece of advice from expert Factor is this: whatever your special make-up problems may be, use cosmetics only to enhance your natural beauty, never to obliterate it.
A
A stockbroker was very keen on having proficient clerks in his employ. Before a clerk could enter his office he had to pass a written exam on his knowledge of business. One exam question was: "Who formed the first company?"
One bright young man was a little puzzled but he was not to be floored. He wrote: "Noah successfully floated a company while the rest of the world was in liquidation."
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Definition of a stenographer: A person to whom one dictates grammatical errors, and from whom one receives spelling errors.