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He now has an answer for shirts (hat tear, colors that run, and iresses that shrink.
by WILLIAM JACOBS*
ATLAS may have carried the weight of the heavens on his I shoulders without a murmur; but he 'vould have grumbled under the weight of unjust complaints borne for so long by the modern laundry)wner.
Consider the plight of the laundry Dwner who has had to contend with :he tongue lashing of an irate cus:omer when, for instance, a fairlynew printed fabric returns from the laundry looking like a piece of Swiss :heese.
Is it the laundry or Old Sol who fades play clothes and weakens the fibers of window hangings so that they eventually break during laundering no matter how gentle the washing? The customer blames the laundry, and the laundry points to the sun.
JMr. Jacobs, a director of the American Institute tounderers in Kansas City, said to be one of the
Who's to blame when holes develop in the underarm portions of a comparatively new dress or shirt? If it's a washable number, the blame again is placed on the long-suffering laundryman.
Loud are the laments of the owner of a pique dress if the waffle-like indentations disappear in the laundry pressing process. Too late she learns of a non-permanent finish called false waffle pique that cannot be satisfactorily laundered or dry cleaned.
A garment is fast to washing but the findings — thread, buttons, shoulder pads, belting, buckles, and all types of trimming and fasteners — bleed in the laundering process. The laundry, not the store where the dress was purchased, hears the complaint.
But there's a brighter side in the Certified Washable Seal of the American Institute of Laundering, attached to many brands of men's wear, women's wear, linens and domestics, findings, and deodorants.
It all came about when laundrymen, realizing that consumers were paying out millions of dollars for improperly constructed "washable" merchandise, decided to do something about it.
Through their national trade association, the American Institute of Laundering, they launched an educational program for the textile industry, giving them notice that laundries would no longer be responsible for shrinkage and lack of color fastness
of Laundering, operates the Criterion Cleaners and jrgest "drive-ins" of its type in the United States.