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The
Charity
Campaign
Controversy
People ask: "Why not all our begs in one ask-it?"
by TOM CAULEY
THE American scene is in the throes of an open fight between the large national charity agencies and those who contend that it can best be handled on the local level by the Community Chest. Encouraged by the National Community Chest and Councils, national advisory clear' inghouse for local Chests, many com' munities are trying to work out some form of "federated fund raising."
Kansas City is the focal point of the federated fund-raising issue today. There is increasing pressure for the consolidation of money'raising efforts of all national and local health organizations and social agencies.
On the surface, the idea sounds deceptively good. One donation would cover all the local community agencies and the big nationals, like the Red Cross, the March of Dimes, Christmas Seals, Easter Seals, Crippled Children, Heart and Cancer.
It appeals particularly to civic
minded persons whose services are enlisted for almost every money-raising drive in the community. It looks fine to average citizens, especially after they have had three or four solicitations in a period of weeks.
The trouble with the Super-Fund idea is that it is founded on wishful thinking. It has proved unsuccessful in Southern cities, and in Detroit, it resulted in a rash of separate fundraising efforts carried out under the guise of "membership campaigns."
In that industrial center there has been nurtured for the past two years an organization called the United Foundation of Metropolitan Detroit. Its symbol is a blazing torch and its slogan, "Give Once For All." It is commonly called the Torch Fund.
The slogan has proved a fallacy. In 1950, after several drives were conducted, customarily covered in the Community Chest, irate citizens ap' proached Torch Fund officials with this awkward question:
"What about the 'Give Once For Air deal?"
Since separate drives have been held