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or are planned by the Red Cross, March of Dimes and the American Cancer Society, that indiscreet slogan will be further weakened.
Although Torch conducted an allout propaganda campaign against the American Cancer Society when that organization decided to conduct its own fund-raising effort, it made little headway. In spite of billboards proclaiming that Cancer had been included in the Torch fund, the ACS took in close to $150,000, only ten per cent less than the previous year.
V\ 7RITING in Nation's Business, W a publication of the United States Chamber of Commerce, J. C. Furnas refuted claims made recently by Walter C. Laidlaw, manager of the Torch Fund.
Speaking at a meeting of the Citizens committee on multiple fund-raising campaigns, Laidlaw asserted that the Detroit chapter of the American Red Cross and the Detroit chapter of the March of Dimes had participated in the Torch Fund.
The truth is, according to Furnas, the Red Cross finally arranged inplant solicitation "concurrent" with the Torch drive to spare management the grief of its regular drive in March. The money collected from this source was only a small percentage of the total Red Cross goal and it put an additional burden on the personnel and volunteer workers of this organization.
Basil O'Connor, president of the National Foundation for Infantile Paralysis, has stated that there was no March of Dimes participation.
"The Wayne County (Detroit)
April, 1951
chapter, has never accepted Torch Fund money, has never been offered any, and has advised us that they would not accept it if offered," O'Connor said.
"As a matter of fact," O'Connor continued, "the American Cancer Society and other national agencies advise us that they are being misrepresented just as we are in Detroit."
The propaganda machine of the super-fund advocates went into action again a few months ago in Oakland, Calif., where the Public Charities Commission denied a permit for the 1951 March of Dimes drive.
The fact that the order was rescinded a few days later along with a public statement from the Commission urging support of the drive, did not alter the harmful effects of the earlier denial.
Here again, was a case of one selfish group attempting to "muddy the waters," causing confusion and uncertainty among workers and contributors, and above all, aiming to sabotage the fine programs which have been carried on through the years by these national health organizations.
AN incident which occurred during the recent March of Dimes drive in Kansas City illustrates the difference of opinion and the heated feelings over the issue.
At a large manufacturing plant, a group of workmen sought permission from the manager to solicit donations for the polio fund. He refused to permit this. He told them that he personally was in favor of one drive to cover all health agencies.
The men marched from his office.