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THE CREAM OF CROSBY
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Eddie Cantor so they settled for Dave Garroway.
* * *
As I say, television was amateur sport then and, just when it was get' ting to be a pretty good amateur, the darn thing turned pro. The TV broadcaster is now faced with the appalling prospect of earning money, lots of money and the dirty green stuff has paralyzed its initiative. Money is a terrible thing. And just as the performers were amateurs a few years back so was the audience. The set'owner was enchanted with the fact that he could see Milton Berle. Now he expects Berle not only to be visible but to tell good jokes, an impossible demand on Berle. He wants major league standards.
Well, back in 1929 radio was just beginning to get, as they say in the trade, big. It had its early amateurs like Stoopnagle and Budd, genuinely creative spirits, who were later over' whelmed by the big shows. Television, it seems to me, is about in radio's '29 to '3 1 phase. As an amateur it looked all' American. As a pro, it's still in the Three'I League.
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Fully Clothed and In Her Right Mind
CCT^HE (New York) Daily News' JL was built on legs," its late publisher, Joseph Patterson, once remarked, "but when we got enough circulation, we draped them." This extraordinarily shrewd method of at' taining success is not confined entirely to publishing. It's been done in Hollywood, notably in the case of Hedy Lamarr whose first film to be
seen in this country displayed her almost entirely undraped. Subse' quently, . . . well, there's no sense crying over spilt milk.
Another conspicuous example of j the same technique is Miss Faye Em i erson, a girl of many talents, whose | undraped neckline was easily the most spectacular fashion note of 1950. Well, Miss Emerson built her circulation to a point even "The Daily News" would envy. Then she draped. The new draped or heavily wrapped Emerson, in fact, could get through January in Fargo, North Dakota, without adding anything except her winter earrings.
* * * I
It's the policy here to keep the j readers informed of the new fashion trends in TV. And Miss Emerson is unquestionably the arbiter in these matters. Well, this is the late word, gals. Cover up. Not long ago, Miss Emerson was observed in a dress with the most enormous white collar seen in these parts since the days of the Pilgrims. Looked like something out of Nathaniel Hawthorne, modified by Louisa M. Alcott. The real Miss Emerson happened to be sitting about a yard away from the filmed Miss Em' erson at the time which afforded an excellent opportunity to test the theory, advanced by several scholars, that transcribed women are preferable to live ones. Well, I don't know. Preferable in what way? You can turn the transcribed ones off, of course. But in most other respects, there are serious shortcomings in elec' tronics.
Where were we?
Besides dressing warmly, Miss Em