Swing (Feb-Dec 1951)

Record Details:

Title:
Swing
Date:
Feb-Dec 1951
Publisher:
Kansas City : WHB Broadcasting Co.
Volume:
Swing (Feb-Dec 1951)
Leaf #:
000308
Language:
English
Subjects:
Radio broadcasting -- Missouri -- Kansas City -- Periodicals, Radio broadcasting -- Kansas -- Periodicals","WHB-AM (Radio station : Kansas City, Mo.) -- Periodicals","Kansas City (Kan.) -- History -- Periodicals","Kansas City (Mo.) -- History -- Periodicals","Cook Paint and Varnish Co. -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals.","Cook Paint and Varnish Co -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals","Radio broadcasting",Kansas,"Kansas -- Kansas City","Missouri -- Kansas City
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
The official magazine of Kansas City's WHB radio station, SWING printed far more than the station's schedule (which, as the title SWING suggested, relied heavily on music). From 1945 to 1953, SWING offered readers something eclectic every month -- profiles of entertainers on one page, discussions of citizenship in the postwar world on the next, with write-ups of nightlife offerings in KC, Chicago, and New York mixed in. WHB spent decades lobbying the FCC for clear channel status; the magazine's ambitious scope may have been part of the station's attempt to legitimate itself. But it was SWING'S first editor, Jetta Carleton, who later wrote a celebrated novel, that gave the magazine its distinctive style. -- Eric Hoyt, 2015
Date Added:
March 28, 2024
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294 June, 1951 CAN YOU BE A SALESMAN? by Michel Lipcnan Ask your man-on-the'Street, and you might hear, "Son, I couldn't sell a kitchen match to a freezing excelsior merchant!" If this is the common attitude, then we have news! The big commissions in selling stem from these factors. If you have the kind of personality that wins friends; if you have a sincere factual approach, a good product, and a little hustle, you possess the raw materials of salesmanship. To be sure, why not run through this test? SomeAlways times Never 1. Are you genuinely democratic in your association with others? . ^ 2. Are you tactful in all your relations with others? 3. Is your health good? (except for minor illnesses) 4. Can you be cheerful without straining? . 5. Do you really enjoy lending a hand to others when possible? 6. Can you keep plugging on the job regularly without a boss to watch you? 7. Is your attitude usually optimistic and friendly? 8. Can you keep going without discouragement even when everything seems against you? 9. Do you keep your appearance neat and manner cor dial at all times? 10. Do you make sincere friends on the strength of your personality? 11. Are you a "self-starter" with respect to whatever job you tackle? 12. Would you rather go to a meeting or other gathering of people than stay home with a good book? 13. Are you able to see two sides to every question? 14. Can you accept criticism for constructive self-im provement? 15. Have you a sense of ethics with relation to the representations you may make? 16. Do you find it easy to take a real interest in others, their problems, and their hopes? 17. Do you think you have sufficient "bounce" to come back time and time again after turn-downs? 18. Do you have a fund of enthusiasm that will trickle over and infect a customer without washing him away? 19. Are you sufficiently sure of yourself that you can reassure others who are a little fearful about you, your product, and the world in general? . 20. Do you have the ability to work steadily, earnestly, and objectively toward your goal? Each "always" counts 5; each "sometimes" 3, and each "never" rates 0. Now add 'em up.