Swing (Feb-Dec 1951)

Record Details:

Title:
Swing
Date:
Feb-Dec 1951
Publisher:
Kansas City : WHB Broadcasting Co.
Volume:
Swing (Feb-Dec 1951)
Leaf #:
000393
Language:
English
Subjects:
Radio broadcasting -- Missouri -- Kansas City -- Periodicals, Radio broadcasting -- Kansas -- Periodicals","WHB-AM (Radio station : Kansas City, Mo.) -- Periodicals","Kansas City (Kan.) -- History -- Periodicals","Kansas City (Mo.) -- History -- Periodicals","Cook Paint and Varnish Co. -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals.","Cook Paint and Varnish Co -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals","Radio broadcasting",Kansas,"Kansas -- Kansas City","Missouri -- Kansas City
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
The official magazine of Kansas City's WHB radio station, SWING printed far more than the station's schedule (which, as the title SWING suggested, relied heavily on music). From 1945 to 1953, SWING offered readers something eclectic every month -- profiles of entertainers on one page, discussions of citizenship in the postwar world on the next, with write-ups of nightlife offerings in KC, Chicago, and New York mixed in. WHB spent decades lobbying the FCC for clear channel status; the magazine's ambitious scope may have been part of the station's attempt to legitimate itself. But it was SWING'S first editor, Jetta Carleton, who later wrote a celebrated novel, that gave the magazine its distinctive style. -- Eric Hoyt, 2015
Date Added:
March 28, 2024
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WHB — 710 MORNING FRIDAY Ttniin t CouBliy Time N*«f, W'lhtr, LivMlock Dor Sullivon, Songs Honk Williams Jhow Cowtown Wronglers AP Mows— K«n Hartloy Musicol Clock Musical Clock AP Ntws— K«n Hortloy Woothtrmon in Person Fiuil ( Vcg. Report Musicol Cleck Ootby Croons Musicol Clock Les Higbie — News Unity Viewpoint Wells Calling— News Plozo Program Wells Calling "Tolk Back"— Fellon Wells Calling Wells Calling — News Queen For a Day Queen For a Day Curt Mossey Time Evelyn Knight Show Sandra Lea, Shopper Freddy Martin's Orch. SATURDAY Town A Country Time News, W'ther, Livestock Don Sullivan, Songs Hank Williams Show Cowtown Wranglers AP News— Ken Hartley Musical Cleck Musical Clock AP News— Ken Hortley Weothermon in Person Fruit t Veg. Report Musicol Clock Crosby Croons Musicol Clock Musicol Clock Unity Viewpoint Wells Colling Wells Calling Wells Calling Wells Calling Gene Autry, Songs Jimmy Wokely Sings Cowtown Cornivol Cowtown Cornivol News — Don Sullivan Cowtown Carnival Roy Rogers Roy Rogers AFTERNOON FRIDAY AP News— Dick Smith Don Sullivon, Sengs Boogie Woogie Cowboys Missouri-Konsos News Eddy Arnold Shew Don Sullivan, Songs Boogie Woogie Cowboys Boogie Weogie Cowboys Salute to Reservists Solute to Reservists Red Nichols Shew Music Till Gome Time Club 710, Club 710, Club 710, Club 710, Arbogost Arbegost Arbogost Arbogost Club 710, Club 710, Club 710, Arbegost Arbegost Arbegost Club 710, Arbegost The leu Kemper Show The Lev Kemper Show AP end Sports News Mert's Record Adven. Mert's Record Adven. Singing Morsholl Singing Marshall Pepsicle Clubhouse SATURDAY AP News— Dick Smith Boogie Weogie Cowboys Cowtown Wranglers Cowtown Wronglers K. C. Blues Baseball K. C. Blues Baseball K. C Blues Boseboll K. C Blues Boseboll K. C. Blues Boseboll K. C. Blues Boseboll K. C. Blues Boseboll K. C. Blues Boseboll Swing Session Swing Session Swing Session Dancing by the Seo Doncing by the Seo Doncing by the Seo Doncing by the Seo Dancing by the Seo TIME 5:30 6 7 8 9 10 00 IS 30 46 11 TIME 12 00 15 30 45 2 3 4 45 5 (which means there was no charge for it to the business firms concerned). Emergency announcements reunited members of families who had become separated. There was pathos in much of this — but humor, sentiment and excitement, too! We hope that none of our beautiful, courteous and efficient girls on the staff have any permanent grey hair as a result of their virgil and their effort! Kudos to Betty Orendorff, Vivian Smith, Lorraine Learnard, Barbara King, Millie Cain, Jean Torrey, Marcia Young, Barbara Thurlow, Ednalee Crouch, Dolores Bear, Liz Henderson, Dorothy Fox — and to those pinchhitting Thornberry girls, Johne and Ann! All this activity and strain proceeded in an atmosphere accentuated by the Newsbureau's instructions to "Get it First, but First Get It Right!" The flood was no time for mis-information! THINGS hummed, even in the sales department. Ed Dennis, Ed Birr, Win Johnston and Jack Sampson were continuously on the job to revise "copy" in commercial announcements — to bring listeners the emergency angles of commercial copy broadcast by grateful sponsors who found radio the immediate and effective way to reach their customers and potential customers, right now! And one of the nice things about the whole experience was a series of calls from our "alumni" — former staff members— who volunteered their services if needed in the emergency. Nobody has yet added up the amount of sleep lost by WHB staff members from Friday through Tuesday — but it would be an interesting statistic! You can chalk this job up as another victory for free enterprise operating under the competitive system. WITH the return to "normal," WHB offers the following top features. The AU-Star Football Game between the College All-Stars and the Cleveland Browns, champions of the National Football Professional League, will be heard over WHB on Friday, August 17 at 7:30 p. m., direct from Soldiers' Field in Chicago. (Continued on Page 376)