We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
;his by showing whatever old films Jiey could snag from Hollywood or .broad; but these are quickly being depleted after making the rounds as uch as four or five times in a given aty. And so, stations are turning to Hollywood for film product that comsines economy plus quality usually jetter than that of the customary rivia and tripe sadly constituting the najority of live, locally-originated :elevision offerings now extant.
In this phase, it is pertinent to dwell shortly on the experiences of Norman Chandler and his TimesKTTV subsidiary. Recognizing the eed of stations for programming, he last year attempted to organize a type of "Associated Press" syndication for television whereby a number of newspaper-owned stations would pool funds for production of motion pictures in Hollywood to be distributed amongst them for showings. Basically this procedure is sound, since it represents the best scheme so far devised ifor joining the manufacturer — Hollywood— and the national market of stations hungry for material to telecast. Incredible mismanagement spoiled the plan but it may be revived under new subordinates.
Another contributing factor to the emergence of film is the convenience of playing it whenever a station wishes rather than in the confinement of a live-hookup. A sponsor who wishes to spot-promote various markets finds that films facilitate this, whereas in contrast simultaneous live telecasts do not. For the individual stations, too, films are a considerable aid by permitting use in accord with the requirements of local advertisers.
TV's HOLLYWOOD DESTINY
42:5
A ND so, for all these major causes Xx. television is gradually seeking its programming in Hollywood. Here are vast studio facilities, thousands of writers, actors, directors, producers, photographers, editors and other artisans involved in the making of visual entertainment — and that, essentially, is television. Here, also, are thousands of props available upon a moment's demand, animators who possess matchless experience, the experts at trick shots so sorely lacking in live television, and all the many other specialties and accoutrements of motion picture making without counterpart elsewhere. Even a non-filmite such as Chandler concedes, "It is only natural that the television techniques would to some extent be patterned after the motion picture techniques in the matter of lighting, camera booms, doUys and stage facilities." Present polls foretell such audience preference.
More important than even these assets, however, is the treasure trove of story properties and old films in Hollywood's major studio vaults. The dollar value of these stories and pictures is inestimable in exact terms, but within the next decade — projected on a basis of some 2,000 stations to be franchised by the Federal Communications Commission — they will easily be worth hundreds of millions of dollars. Tack on several dollars to the stock value of every major studio, if for no more reason than these assets which will surely be capitalized upon just as soon as television circulation v.-arrants.