Swing (Feb-Dec 1951)

Page scan 000478 from Swing

Record Details:

Title:
Swing
Date:
Feb-Dec 1951
Publisher:
Kansas City : WHB Broadcasting Co.
Volume:
Swing (Feb-Dec 1951)
Leaf #:
000478
Language:
English
Subjects:
Radio broadcasting -- Missouri -- Kansas City -- Periodicals, Radio broadcasting -- Kansas -- Periodicals","WHB-AM (Radio station : Kansas City, Mo.) -- Periodicals","Kansas City (Kan.) -- History -- Periodicals","Kansas City (Mo.) -- History -- Periodicals","Cook Paint and Varnish Co. -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals.","Cook Paint and Varnish Co -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals","Radio broadcasting",Kansas,"Kansas -- Kansas City","Missouri -- Kansas City
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
The official magazine of Kansas City's WHB radio station, SWING printed far more than the station's schedule (which, as the title SWING suggested, relied heavily on music). From 1945 to 1953, SWING offered readers something eclectic every month -- profiles of entertainers on one page, discussions of citizenship in the postwar world on the next, with write-ups of nightlife offerings in KC, Chicago, and New York mixed in. WHB spent decades lobbying the FCC for clear channel status; the magazine's ambitious scope may have been part of the station's attempt to legitimate itself. But it was SWING'S first editor, Jetta Carleton, who later wrote a celebrated novel, that gave the magazine its distinctive style. -- Eric Hoyt, 2015
Date Added:
August 29, 2024
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The American cowboy has been modernized in all respects save one — his virile, original language. by INES SLATE TIMES have changed out in the great open spaces and the cowboy has changed with them. Today he rides a jeep over the range more often than he rides a horse, although many occasions find him still in the saddle. He oils windmills, repairs fences, and totes his horse behind him in a trailer. But in one important respect, he hasn't changed in the least; his language is still virile, original and com' pelling. The cowboy today, as fiction insists and facts reveal, remains a lonely person. Most of his conversation is based on daily living, dredged up from long hours of intense concentration. No attempt is made to describe anything to you, instead a trenchant word picture is drawn. He'll tell you about the new man on the ranch who is "down-right cat-eyed." Or refer to a companion as being "fryin' size," meaning small, young, or sometimes roly poly fat. Perhaps you'll be told about the new hand who was pitched from his horse, only it won't be put that way. He'll say, "Chuck shore was chasin' a cloud that time!" Should you become obnoxious to him, he'll advise you to "hobble yore lip," meaning to shut up. If you're leaving the ranch or planning to travel, then he knows you're "gonna hit the breeze," and if you're urged to "jingle yore spurs," he's telling you to hurry. Perhaps you may be lucky and hear a cowboy say, "Man, you shore got wrinkles on yore horns." When you hear those words, be sure to say thank you. It's one of the highest tributes a cowboy pays. The phrase implies unusual wisdom, long and varied experience, and complete trust in your judgment and sagacity. Ints Slate is an aliitnnus of the GrarJuate School o/ /ournalism, Colujnbia XJniversit-^, ^ 7*^eu; Torl(, a \\onscui'\\t anA free lance writer, living in Houston. She has been writing radio scripts for 14 years. Does TV commercials for Foote. Cone Belding, confession itories, articles for women's magazines and King Features Syndicate.