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8
S.
February, 195'.
adorned with gilt cupids. The favorite verse was the best known of all val' inline jingles:
Roses are red,
Violets are blue.
Sugar is sweet.
And so are you. America's earliest valentines were imported from England and France. The first home products were credited to a New England stationer who began distributing them in the early 1840's. By 1857, three million were being sold each year. And by 1904, valentines had become so elaborate that a love smitten young man might pay as high as $25 for a lacy effusion.
One enamored Frenchman built a valentine as tall as himself. At this time, mechanical valentines were the vogue. They were called "cobwebs," "rose-cages," and "mousetraps." By pulling a small tassel, an amorous scene was revealed.
CRUDE comic valentines appeared in the 1860's, lithographed on such cheap paper they crumbled quickly. One year, in the early 1900's, the
During World War II, the U. S. Government advertised for an economist. A bank manager applied for the post. At the same time, the Government asked the Union of American Bankers to recommend somebody for the position. The Union, not knowing that the manager in question had already applied, put his name forward, whereupon he was appointed.
A few months later he received a letter from his own department which read: "Dear Sir, We are very sorry we cannot entertain your application as the post has been filled by an economist of the first rank."
The consternation of the former bank manager was even greater when he realized that fie had signed the letter himself.
Chicago Post Office rejected 25,0i comic valentines as not being fit carry in the mail. A milder con form for a braggart read:
You are the most conceited ass That ever fed on hay or grass, Go ta^e a tumble, soa\ your heai Tou won't be missed when you are dead. Comic valentines dealing with 1 man frailties have practically disi peared now, and the typical come is expressed in puns and animai drawings.
The pull-out valentine originate^ Europe. This three dimensional c tion gave the ardent lover much his money, turtling doves, w; waisted gentlemen, simpering lai golden bowers, rose trellises, pou cupids, and a great profusion of col Now, however, the greeting ca industry reports a preference for si plicity. The cards say "I Love Yoi without any coyness. Instead of flo ery verse being declaimed from leafy arbor, the modern miss mi| read, "Hey, I really go for you! L», get with it!"