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20 S.
other fare from far beyond the rainbow.
In the food line, there are the candy clubs, with at least five major ones catering to the nation's sweet tooth. There is a Fruit-of'the'Month Club and an Apple'of'the-Month Club. And in at least a dozen cities, there are Restaurant-of-the-Month Clubs. The New York society is typi' cal. For $5 a year, its members re ceive menus from a dozen elite bistros. With each menu is a certifi' cate good for two meals for the price of one.
Nor has the stomach of man's best friend been forgotten; one club sends a variety of dog food along with other needs of the family pet.
White Rains, New York, is headquarters for the Tropical Fish-of-thc Month Club, and Maryland, where most of the gold fish sold in this country are bred, has spawned a Gold Fish Club. Like other mail order clubs, the fish clubs make a strong appeal to one unique facet of human nature. Almost anyone is delighted to get a package in the mail. A surprise package once a month with valu' able and secret content is well nigh
February, 1932
an irresistible inducement to club membership.
CLOTHIERS have enlisted in the club corps with two necktie clubs, a shirt and a suit club. The latter is not quite a true type, for in the several cities where it operates, a suit a month is not forthcoming. Doubtless, many males would not afford such an extensive wardrobe, at that. The suit club works on the principle of a nominal monthly pay ment by each member, and, at the end of a year, he is rewarded with a new suit of his choice.
For the distaff side, there's a Hosiery Club and a Nylons Club, both of which distribute monthly packages of stockings, the shade changing with the season. One advantage to milady is that she is able to appear in public sporting the latest in hosiery hues well ahead of over-thecounter sales in stores. A Lingerie-ofthe-Month Club provides other pretties.
One of the most popular merchandising organizations is the Bargainof-the-Month Club which promises a "terrific bargain in established merchandise" twelve times a year.
Des Moines boasts the Plant-of-theMonth Club, offering its members a selection of plants and bulbs chosen by a board of professional horticulturists. An adjunct to the amateur gardener, at least, is the Garden Toolof-the-Month Club.
IT is almost a certainty that anything you want can be secured this monthly way. A hobby club provides games for adults and toys for children. Music lovers can join a