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February, 19^2
which it moved early in 1951, where all gentlemen of the press can get coffee during breaks in the daily schedule.
From Boston to San Diego, from Duluth to Del Rio, whether the order is for "black" or with "cream and sugar", the coffee habit persists. During the mid'morning and mid'afternoon recesses, traffic in Philadelphia almost approximates the early morn' ing and evening rushes, and the police blame it on coffee. In Chicago, police say that Loop traffic is almost stalled at coffee time by the crowds of office workers pouring into the streets.
Sears, Roebuck Ss* Co., among the nationwide chains, took the lead in establishing the two-a-day coffee breaks for all employees. In Allentown, Pennsylvania, Max Hess, Jr., youthful department store executive
whose innovations in merchandising have won him fame, credits the coffee \latches with an assist in the $15,000,000 annual business done by the Hess Brothers Department Store in a city of 100,000 — a volume regarded as the highest per capita of any U. S. department store area. Store personnel, executives and customers meet as friends over cups of the steaming, aromatic brew in the store's cafeteria.
Official statistics for 1950, these many centuries since Kaldi's legendary discovery, show that 16.1 pounds of green coffee beans were used that year for every man, woman and child in the United States. The 1951 figure is expected to run higher. So, it appears that the coffee break, the number-one habit of the nation, is here to stay, and —
Whoops! It's time for my afternoon cup!
A CORKING TIP
An eastern hotel posts the following instructions for guests who might smoke in bed:
1. Call the office and notify the management where you wish your remains sent. A very high percentage of hotel fires are caused by this careless
practice.
2. Notify guests in adjoining rooms of your intention of endangering their lives. They can then make necessary precautions to protect themselves.
3. Locate the nearest fire escape, so that if you are fortunate enough to escape from your room, you may reach safety.
4. Now sit down and think how foolish it is for you to take this risk — you may enjoy your smoke while thinking it over.
If. Business may be good, but we do not have guests to burn, so please — HELP US to Protect YOU and THEM.
At the Right: LDRRAINE MILLER nf Metro-Goldwyn-Mayer StiidinH