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f MARION A. RENO I
The Man of the Month I
by DON DAVIS
MARION A. RENO is a great believer in the follow-through and the foUowup. As general chairman of the first United Funds Campaign held in Kansas City, Missouri, North Kansas City, Independence, rural Jackson County and northeast Johnson County, he led a mighty army last fall in a successful charity drive for $3,1 15,912— or 102.9 per cent of the campaign goal.
"I liked the job because it presented a challenge", he says. "The community had never before conducted one united campaign for such a big goal. The idea was new and untried here — the idea of one campaign for the 67 agencies of the Community Chest, as well as Cancer, Heart, Arthritis and Rheumatism, Cerebral Palsy, plus the U.S.O. and Red Cross in chapter firms only. I knew that if we succeeded it would greatly broaden the base from which contributions are obtained. The formation of a United Fund chapter in every business and industrial firm throughout the community appealed to me as a task requiring careful planning, intensive organization, hardhitting solicitation and relentless per
severance. And, during the very early stages, the odds seemed against our success. Many leading citizens and civic leaders thought that, because of the disastrous July flood, the campaign had small chance of succeeding."
That it did succeed is a tribute to Reno: to his capacity for organization, to his qualities as an executive, to his caliber as a fighter. On the United Funds Board he recruited the services (not just the names) of twenty-two top Kansas City executives— heads of major business organizations. (It is no coincidence that nine of them are members of the Man-of-the-Month Fraternity). He inspired his Board to wor\ for the success of the campaign. He encouraged them to enhst effective assistants. As committee heads in the campaign organization, he appointed men he felt would get their respective jobs done. And they did!
Then came the Reno follow-through — the follow-up! Official Charter Plaques were presented to each firm which had organized its own United Fund Chapter. A plaque which recognized and commended the firm's record of giving. The plaques were