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THE MAN OF THE MONTH
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edition would reach 270 miles high. With the seasonal catalogs and "flyers,'" Sears circulates some 70 million books annually. Kansas City's territory distributes about 10% of the total. More than twenty different printing companies print the various sections, which are then shipped to a central point for the mechanical job of binding, wrapping and labeling.
THERE remains one more step in the mail order mar\eting cycle — the alhimportant job of filling the customer s order. Into the mail chute of the mail order house pour literally thousands of orders daily. There they are sorted, scheduled, filled and ship' ped the same day. Only a highly spec ialized and systematized operation could do the job. From the weighing' in of the mail, which accurately replaces the laborious task of counting orders, to the multiple tabulating machines which record gross sales figures by departments and lines, every possible time and labor saving device is employed. There are acres of waurehouse space, divided into hundreds of stock rooms, each housing a separate line of merchandise with rows of bins and racks and files, each designed for the merchandise it warehouses.
Into this carefully synchronized system drops a customer's order. The cash is registered; order tickets are created for each item; the amount of the purchase is entered on the customer's record card; each ticket keyed and time-scheduled for the moment when the merchandise must reach the shipping room; and then the ticket goes by pneumatic tube to the stock room. Up and down the aisles of the stock rooms travel hundreds of clerks, using specially designed trucks, selecting, pricing, wrapping, and labeling the merchandise. Then, on to the mechanical conveyors goes the customer's package, down the long chutes to the packing and shipping room, which is the focal point of every order. Here
hundreds of packers, weighers and billers process each order for postage and for any change in the order amount; after which the package goes by conveyor belt into the mail sacks of the branch post office located in the building.
The year 1925 brought expansion of a new era in mail order marketing, an innovation tentatively begun in 1920 when General Wood was chief executive of Montgomery Ward's. It began with retail outlet stores located in the mail order plants.
THE SEARS CREED ON EMPLOYEE RELATIONS tfT^REAT people fairly, honestly JL and generously and their response will be fair, honest and generous.
"Most employees are interested in job security, job satisfaction, fair pay and an opportunity to advance. Knowing this. Sears tries:
1 — To individualize our relations with each employee, to know him, to talk with him, to let him know honestly where he stands.
2— — ^To study his talents and help
him develop them, to utilize his skill and experience to the maximum.
3 — To handle his grievances fairly.
4 — To make sure he receives recognition for the good job he does.
"We find the most effective operation comes from a horizontaltype organization which provides direct communication between top management and the Department Manager. Each employee, in turn, is directly responsible to his manager. We largely eliminate intermediate layers of authority. The result is closer contact with the employee and a better job interest and performance."
— Julius Rosenwald