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the company program of employee benefits goes farther than the building of a loyal and capable organization. "It is my sincere conviction," he says, "that a good employee creates good will for his company. If he likes his job, if he feels it pays him what he is worth and that it offers reasonable security and opportunity, it follows that he will feel a pride in and a loyalty to the firm which employs him. As executives, it is our concern that he express this pride and loyalty first at work, then at home and then among his circle of friends and acquaintances. In an effort to develop these natural interests the company conducts a continuous program to create employee understanding of what the company does and why; that our real boss is our customer; that our livelihood depends on serving customers well — that each employee has a necessary and important part; that because we do the job well we share in the benefits which accrue to a good employee.
"Also," says Reno, "I believe we must go one step further in our employee relations. We must encourage active employee participation in community activities — in those things which make our communities a better place to live. In this I feel management has a very real and very important responsibility of leading the way. Our company believes that good citizenship is an integral part of good business. As General R. E. Wood, Chairman of our Board of Directors, so aptly puts it: 'Neither we nor any other firm has a moral right to take profits out of a community which have been created by the efforts of
in^ February, 1932
others, and not put back some effort and some of those profits into that community.'
"We at Sears feel a duty and a responsibility as good citizens to support worthwhile civic and charitable organizations. Our stores hold active memberships in the Chambers of Commerce. The company and the employees give support in time and money to the Community Chest, the Red Cross and other civic activities. I am proud that our employees are widely represented in school, church and club activities.
"Nationally our company has recognized its responsibility to the rural communities in pioneering sponsored projects for better livestock and agriculture production. We are able to provide scholarships for deserving young men and women. Through the 4-H clubs and the Extension Services of the agricultural colleges we have been able to help in sponsoring projects which are improving poultry flocks, helping to build up better dairy breeding stock and establishing grapegrowing in certain areas of the Ozark Region."
AND Marion Reno has more than an agricultural interest in the Ozarks. Years ago, the man who was then general manager of Sears' Kansas City plant, Ralph DeMotte, took young Reno with him on Reno's first fishing trip other than those, as a kid in Kansas, when he used to fish with trot-lines and throw lines. DeMotte and Reno drove down to Gravois Mills in the Ozarks to fish for bass. DeMotte showed the younger man the intricacies of bait casting; and on his