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THE MAN OF THE MONTH
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very first attempt, DeMotte landed a whopper — the only fish, as it turned out, that they caught all day!
But the urge to fish was firmly planted; and fishing has since become Reno's principal relaxation. He and Mrs. Reno make frequent week-end fishing trips to the Lake of the Ozarks and to Norfolk Lake in Arkansas; they fish together for trout and bass; they go on vacations to the west coast for salmon; they fly to the interior lakes and streams of Canada for trout and pike; and they deep-sea-fish in the Gulf, the Atlantic and the Pacific for marlin and sailfish.
With Mrs. Reno, learning to fish was a defensive mechanism. In the Ozarks, she used to row the boat while Marion fished; she thus became an expert guide; then learned to handle rod and reel as skillfully as any man. The Renos like Guaymas, in Mexico, as well as any fishing spot. It's a true desert resort (like Arizona's finest, but on the seacoast)— on the pearl-rimmed shore of the Gulf of California. Sun. Dry desert air. Nerves soothed, untangled. Soft warm sea. Soft evenings. Grateful sleep. More marlin than anywhere else in
the world. Lush sea life. Fifty-foot sharks. Giant rays that weigh 4,000 pounds. Mako sharks, beautiful dolphins sporting offshore, schools of Spanish mackerel, and rare and exciting rooster fish, tuna, yellow tail, giant white sea bass, albacore and bonita.
As a catalog man, Reno fishes through the entire catalog!
He likes all sports. He gave up hunting in favor of fishing and he doesn't play much golf; but you'll usually see him at the fights, particularly amateur boxing. He doesn't read much at home. "I have to read too many things at the office," he says.
BORN in Scammon, Kansas, Dec. 7, 1899, Reno is one of five brothers, two of whom work for Sears. Brother James is assistant to the operating superintendent of mail order in Seattle; Brother Henry is a buyer for mail order in Memphis. The two other brothers, Harold and Maurice, operate Kansas City's well-known Reno Construction Company.
Scammon is in the coal, lead and zinc mining region of southeastern Kansas, eight miles from Columbus — a region of man-made white mountains of "chat," residue from the mines, topped occasionally with gaunt black hills and separated by dusty roads, railroad tracks and patches of rock and cinder-covered wasteland. Here Marion's father Henry operated a general store and meat market, a business descended from Marion's grandfather's trade of selling fresh meat to the Welsh, French, Italian and Belgian miners of the area on a route he traversed by wagon.
Young Marion worked in his