Swing (Feb-Dec 1952)

Page scan 00055 from Swing

Record Details:

Title:
Swing
Date:
Feb-Dec 1952
Publisher:
Kansas City : WHB Broadcasting Co.
Volume:
Swing (Feb-Dec 1952)
Leaf #:
00055
Language:
English
Subjects:
Radio broadcasting -- Missouri -- Kansas City -- Periodicals, Radio broadcasting -- Kansas -- Periodicals","WHB-AM (Radio station : Kansas City, Mo.) -- Periodicals","Kansas City (Kan.) -- History -- Periodicals","Kansas City (Mo.) -- History -- Periodicals","Cook Paint and Varnish Co. -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals.","Cook Paint and Varnish Co -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals","Radio broadcasting",Kansas,"Kansas -- Kansas City","Missouri -- Kansas City
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
The official magazine of Kansas City's WHB radio station, SWING printed far more than the station's schedule (which, as the title SWING suggested, relied heavily on music). From 1945 to 1953, SWING offered readers something eclectic every month -- profiles of entertainers on one page, discussions of citizenship in the postwar world on the next, with write-ups of nightlife offerings in KC, Chicago, and New York mixed in. WHB spent decades lobbying the FCC for clear channel status; the magazine's ambitious scope may have been part of the station's attempt to legitimate itself. But it was SWING'S first editor, Jetta Carleton, who later wrote a celebrated novel, that gave the magazine its distinctive style. -- Eric Hoyt, 2015
Date Added:
August 29, 2024
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THE MAN OF THE MONTH 47 Then a friend of the family, James McDonald (no relation), who oper' ated a chain of small-town banks in southeastern Kansas, introduced Reno to the late E. F. Swinney of Kansas City's First National Bank. Swinney got Marion a construction job on the building project for Sears' great plant at 15th and Cleveland. (That's the 15th Street that is now Truman Road.) When a group of Sears' Chi' cago executives were here to set up the Kansas City Sears organi2;ation, they were attracted to Reno; selected him for the Kansas City staff; and sent him to Chicago for six months' training in mail order methods. He has been a Sears man ever since. The Renos have a 15'year'old son, now a student at Rockhurst College; and their daughter, AHce, is married to Jack Pieschl who is Sears' credit manager at Coffeyville, Kansas. The Pieschls have two sons — Marion's "Authorl" MARION A. RENO MEMBERSHIPS Kansas City Club Saddle and Sirloin Club Trustee, Midwest Research Institute Director of Central Bank Advertising and Sales Executives Club Rotary Director of United Funds Director of Community Chest Honorary Directors Association of Rockhurst College Blue Valley Manufacturing and Business Men's Association Art Institute Conservatory of Music Minute Circle Friendly House Whatsoever Community Project Chamber of Commerce — Revenue Maintenance Committee Board of Governor's American Royal grandchildren — Jack, age 4 and Stephen, age 3. Probably they will work for Sears one of these days, too! The Reno follow-through and follow-up! "Bobby," asked the teacher, "in what battle did General Wolfe say 'I die happy' when he heard that the enemy was running?" Happily and with logic, Bobby replied. "His last one." ▲ Confidence is a plant of slow growth in an aged bosom; youth is the season of credulity. ▲ One of life's greatest blessings is that you are not compelled to believe everything you are compelled to listen to. A Until a man is 40 he needs to build a strong foundation. After that he usually needs a strong foundation to hold up his build.