Swing (Feb-Dec 1952)

Record Details:

Title:
Swing
Date:
Feb-Dec 1952
Publisher:
Kansas City : WHB Broadcasting Co.
Volume:
Swing (Feb-Dec 1952)
Leaf #:
00056
Language:
English
Subjects:
Radio broadcasting -- Missouri -- Kansas City -- Periodicals, Radio broadcasting -- Kansas -- Periodicals","WHB-AM (Radio station : Kansas City, Mo.) -- Periodicals","Kansas City (Kan.) -- History -- Periodicals","Kansas City (Mo.) -- History -- Periodicals","Cook Paint and Varnish Co. -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals.","Cook Paint and Varnish Co -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals","Radio broadcasting",Kansas,"Kansas -- Kansas City","Missouri -- Kansas City
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
The official magazine of Kansas City's WHB radio station, SWING printed far more than the station's schedule (which, as the title SWING suggested, relied heavily on music). From 1945 to 1953, SWING offered readers something eclectic every month -- profiles of entertainers on one page, discussions of citizenship in the postwar world on the next, with write-ups of nightlife offerings in KC, Chicago, and New York mixed in. WHB spent decades lobbying the FCC for clear channel status; the magazine's ambitious scope may have been part of the station's attempt to legitimate itself. But it was SWING'S first editor, Jetta Carleton, who later wrote a celebrated novel, that gave the magazine its distinctive style. -- Eric Hoyt, 2015
Date Added:
June 13, 2024
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48 S. M-G-M Stars Move to Mutual WINTER is Wonderful on WHB! Don't step out into the cold, the best entertainment in town is as near as 710 on your Radio Dial! Beginning the first of the year, Mutual's tie'in with Metro GoldwynMayer became a listener reality, with the launching of the biggest programsequence in the history of radio. The M'G'M people are staging ten top shows a week aired over Mutual and WHB. The average family in our area is again becoming accustomed to the sound of radio as the dishes are washed and dried in the kitchen — and Sonny hasn't asked for the car since New Year's. Nowadays, they don't even put out the kitty in Kansas City! Bette Davis stars as a newspaper reporter in V/otnan of The Year at seven o'clock each Monday evening. This is the first regular radio series for the celebrated Academy Award winner. Immediately following at seven-thirty, the WHB audience hears sizzling Crmie Does ?^ot Pay, crack stories with a moral twist dramatized by a parade of screen personalities. Tuesday evenings at seven, jeckyllish Orson Welles narrates hair-raising and authentic Scotland Yard cases in The Blac\ Museum. You are pulled back to mirthful sanity the next halfhour with the ever popular Adventures of Dr. Kildare, starring Lionel Barrymore and Lew Ayres. At seven Wednesday evenings, in February, 1952 the hour-long M-G-M Musical Comedy of the Air, sparkling music and rollicking humor are compacted into a dazzling package and dumped right into the laps of the WHB audience. These great musicals feature an All' Star Hollywood cast, with music by David Rose, his orchestra and chorus. Thursday, at the same hour, Errol Flynn shares his valuable nocturnal time with us in The Modern Adventures of Casanova. Then hear the beloved Hardy Family during the next half-hour, with Lewis Stone, Mickey Rooney and Fay Holden reenacting their original movie roles. For heart warming humor stay tuned Friday at seven for Ann Sothern and The Adventures of Masie. Next comes the slangy humor of The Damon Runyon Theater. WHB brings you The M-G-M Theater of the Air Sunday at six. This program combines the talent of "They're advertising a Swell New Baby Carriage Over WHB."