Swing (Feb-Dec 1952)

Page scan 00070 from Swing

Record Details:

Title:
Swing
Date:
Feb-Dec 1952
Publisher:
Kansas City : WHB Broadcasting Co.
Volume:
Swing (Feb-Dec 1952)
Leaf #:
00070
Language:
English
Subjects:
Radio broadcasting -- Missouri -- Kansas City -- Periodicals, Radio broadcasting -- Kansas -- Periodicals","WHB-AM (Radio station : Kansas City, Mo.) -- Periodicals","Kansas City (Kan.) -- History -- Periodicals","Kansas City (Mo.) -- History -- Periodicals","Cook Paint and Varnish Co. -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals.","Cook Paint and Varnish Co -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals","Radio broadcasting",Kansas,"Kansas -- Kansas City","Missouri -- Kansas City
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
The official magazine of Kansas City's WHB radio station, SWING printed far more than the station's schedule (which, as the title SWING suggested, relied heavily on music). From 1945 to 1953, SWING offered readers something eclectic every month -- profiles of entertainers on one page, discussions of citizenship in the postwar world on the next, with write-ups of nightlife offerings in KC, Chicago, and New York mixed in. WHB spent decades lobbying the FCC for clear channel status; the magazine's ambitious scope may have been part of the station's attempt to legitimate itself. But it was SWING'S first editor, Jetta Carleton, who later wrote a celebrated novel, that gave the magazine its distinctive style. -- Eric Hoyt, 2015
Date Added:
August 29, 2024
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6 :1? p.m. 6 30 p.m. o 45 p.m 0 /: O ) ; p.m Q 00 p.m y 1 > p.m 0 jU p.m 9 45 p.m 10 15 p.m. 10 55 J5.m Larry Ray (sjjorts) Gabriel Heatter Roch Ulmer, The Weather and You Dic\ Smith, Good J^lews Robert F. Hurleigh Bill Henry John Thornberry Pran\ Edwards Mutual Tsiewsreel Weather Forecast Mutual Reports the T^ews 11:00 is the bewitching hour on WHB. For a cozy quarter hour it's an intimate chat between Bea Jay and you, her boy, couched in senti' mental music. From 11:15 p.m. until sign-off time at 1 :00 a.m., comes Roch Ulmer Show. Roch spins all the popu' lar discs, interesting novelty songs, and new music predicted to make the hit parade. Roch welds the show together with quick wit and spontaneous phrasemaking ... in any one of his many dialects. 1952 has opened a bright new vista for the WHB audience. The program schedule glitters with the names of showdom's great, and WHB's own talented performers. There's a roster of shows to keep the whole family home listening, as we Swing into Spring on 710. The county agricultural agent dropped in to see old Moss Smith. The old hillbilly came out of his cabin and said, "howdy." "Howdy, Moss," replied the agent. "Seems to me the Russian thistles are bothering you a lot in your grain field." "Them thorny things ain't botherin' me near as much this year as they did last," Moss replied. "No?" said the agent, incredulously. "Nope," Moss said. "I got me some •hoes to wear this year." CURRENT EVENING TIME SUNDAY MONDAY 00 ie A 25 ull 50 55 M-G-M Theater M-G-M Theater M-G-M Theater M-G-M Theater in-u-ivi 1 neater M-G-M Theater M-G-M Theater Fulton Lewis, Jr. Larry Roy, Sports Larry Ray, Sports Gabriel Heatter Itie Weather and You Good News, Dick Smith News, Robert Hurleigh -f 00 1 30 This Is Free Europe The Enchonted Hour The Enchanted Hour Woman of the Year Crime Does Not Pay Crime Does Not Pay mm OU " 45 Chicago Theater of Air Chicogo Theater of Air Chicago Theater of Air Chicago Theater of Air News, Bill Henry Crime Fighters Mysteriours Traveler Mysteriours Traveler n U 3Q V 45 55 John J. Anthony John J. Anthony Arined Forces Review Armed Forces Review Armed Forces Review 1 Love A Mystery News, John Thornberry News, Fronk Edwards Mutual Newsreel In the Bockground in?? IU20 65 Mutual News Weather Forecost Serenade in the Night Mutual Reports News Serenade in the Night Weother Forecast Serenade in the Night Mutual Reports News 11 U 11 30 ■ ■ 45 The Jack Layton Show The Jack Layton Show The Jack Layton Show The Jack Loyton Show The Bea Joy Show The Roch Ulmer jhow The Roch Ulmer Show The Roch Ulmer Show 121 The Jack Layton Show The Jack Layton Show The Jock Loyton Show The Jack Loyton Show The Roch Ulmer Show The Roch Ulmer Show The Roch Ulmer Show The Roch Ulmer Show ^ 00 WHB SIGNS OFF WHB SIGNS OFF TIME SUNDAY MONDAY "Here," announced the engineer, dis' playing the latest novelty dreamed up by his staff, "we have combined: an inkwell, a small clock, a pencil sharpener, a memo pad, an interest table and a calendar. On top is a miniature elephant with a cask on his back for holding postage stamps, matches and buttons, while on top of the cask is a pin cushion. Don't you think that's a dandy combination?" The prospective manufacturer stared at the weird contraption, a frown on his brow. "There's something lacking," he finally announced. Then he smiled: "I know what it needs! From somewhere should come music." ▲ Never borrow from a friend what you can buy from a stranger.