Swing (Feb-Dec 1952)

Page scan 000308 from Swing

Record Details:

Title:
Swing
Date:
Feb-Dec 1952
Publisher:
Kansas City : WHB Broadcasting Co.
Volume:
Swing (Feb-Dec 1952)
Leaf #:
000308
Language:
English
Subjects:
Radio broadcasting -- Missouri -- Kansas City -- Periodicals, Radio broadcasting -- Kansas -- Periodicals","WHB-AM (Radio station : Kansas City, Mo.) -- Periodicals","Kansas City (Kan.) -- History -- Periodicals","Kansas City (Mo.) -- History -- Periodicals","Cook Paint and Varnish Co. -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals.","Cook Paint and Varnish Co -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals","Radio broadcasting",Kansas,"Kansas -- Kansas City","Missouri -- Kansas City
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
The official magazine of Kansas City's WHB radio station, SWING printed far more than the station's schedule (which, as the title SWING suggested, relied heavily on music). From 1945 to 1953, SWING offered readers something eclectic every month -- profiles of entertainers on one page, discussions of citizenship in the postwar world on the next, with write-ups of nightlife offerings in KC, Chicago, and New York mixed in. WHB spent decades lobbying the FCC for clear channel status; the magazine's ambitious scope may have been part of the station's attempt to legitimate itself. But it was SWING'S first editor, Jetta Carleton, who later wrote a celebrated novel, that gave the magazine its distinctive style. -- Eric Hoyt, 2015
Date Added:
August 29, 2024
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4 WIN JOHNSTON / JACK SAMPSON The WHB client service department is composed of the four salesmen pictured above, assisted by John Schilling and Don Davis; supported nationally by The John Blair Company. The Continuity Department, organized like an advertising agency, services local accounts. Betty Orendorff supervises Traffic; and Ray Lollar, Accounting. THIRTY YEARS OF FAITH "THE WHB TRADITION 'T'HIRTY YEARS AGO last November, radio broadcasting was born. Thirty years ago this May, WHB was formally licensed in Kansas City — a pioneer -station, with the community's oldest call letters. In thirty memorable, dazzling years, radio has become one of the most potent agehcies of mass communication to have been developed since the printing press, and Radio Broadcasting has become the ' Fifth Estate." Anning S. Prall, former chairman of the Federal Communications Commission, described radio as "an ultra-modern combination of journalism, the theatre, the public rostrum and the school house." To WHB staff members, these instructions are paramount: "The listener is your boss. Your efforts to please him make you a part of the WHB Tradition for friendly public service. Live up to that tradition by making sure that you do your best — always! WHB's "Corps of Engineers" at Sunday dinner at "Goldie's". Left to right: T. A. TINSLEY, consulting engineer from Shreveport. La.; PAUL TODD, BOB EARSOM, LEW BAIRD, WARREN MCFADDEN, RAY BROPHY, ED HALL, and HENRY GOLDENBERG. Four engineers at left missed the party. ROY NONEMAKER HOBO PIKE FRED FUENFSTEUCK EU SHEPHERD