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JOYCE C. MIL
I
The Man of the Month
.if-"
TiE»e Man Who Makes Hallmark Cards by DON DAVIS
FOR many months in Kansas City, Missouri, there were signs throughout the great Hall Brothers plant reading:
We are making Hallmark Cards Let's all be careful Ver-y Careful
But though no signs were posted about it, there was another message imprinted deep in the heart and brain of every Hall Brothers executive, department head, foreman and supervisor: "We are training and developing men and women. Let's be doubly/ careful."
Father of these sentiments was Joyce C. Hall, founder and president of the firm, who has almost a religiously zealous feeling of friendship for the company's 3,000 employees. Three-fourths of them are young women and girls. Hundreds are young boys, holding their first jobs since high school graduation. Many more— the junior supervisors and young foremen, newer salesmen and office employees — are young men and women "on
their way up," to whom Joyce Hall feels his company offers a solid, lifetime career. For them he feels a deep, fatherly concern — as to their health, character, well-being, mental growth, resourcefulness, right-thinking, rightliving and economic progress.
Take for example, the matter of the food they eat. Many of the boys and girls working in the plant are fresh from high school, where they gained the idea that the perfect meal consists of a hot dog, a soda and a candy bar. The Hall Brothers cafeteria attempts, instead, to sell them (at cost, or less) the company's tested version of the right kind of food. It finds that young people have to be educated to eat, as well as to spell.
Take another example, the development, growth and progress of young workers in the organization: Joyce Hall knows that much good comes from group discussion of mutual problems. That's why meetings of employees were, and are, held constantly; but particularly in the early years of the business when it was first "finding itself"— and when the department