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announces the company's plans and hopes for the year ahead, outlining in detail the methods by which its objec tives are to be accomplished. Such a policy makes every worker feel that he is on the "inside" of things.
The "family spirit" thus engendered evidenced itself during the war by employee campaigns to send candy to servicemen; adopt needy families at Christmas; recruit enlistments in the WACs; sell war bonds; solicit donors to the Red Cross Blood Bank; organize car pools; and quiz themselves with a company-edited and printed "Victory Quiz" booklet: "What s Tour War Effort?"
When it was necessary to sort Kansas City's sugar rationing cards, 60 Hallmark employees, expert at this sort of work, pitched in on .their own and did it — at night! They also worked spiritedly in behalf of British War Relief. In the Army, Navy, Coast Guard and Marines, from the Kansas City plant alone, 435 Hallmark employees were in the nation's service during wartime.
FAMILY spirit translated in terms of efficiency led a visitor to remark "this is the neatest, most orderly fac tory I have ever seen." Such a condi
tion is brought about by a continuous series of "Inspection Awards" for cleanliness, orderliness and "consideration of the condition" of every one of the many departments.
Almost every technological method of engraving, printing and lithographing is utiHzed somewhere in the plant — each in its own department, manned by highly skilled employees. But the work really begins with the creative department — writers and artists who conceive, write, design, and execute the items in the "line." This planning and creative work is all done on schedule, months ahead of each season. In January, samples of the 1953 Christmas line will be available. The new Hnes are shown to retail dealers by men who live in the territory. Such representatives are not considered as doing a selling job but are called "merchandisers" as they service the dealers and show them modern merchandising methods. Consider the complications inherent in maintaining a "line" of some 5,000 different items, all new at least once a year, ready for shipment the moment an order is received from a small store in Wapalulu, Idaho . . . and you'll understand how J. C. managed to lose a little of his hair!
Oh what fun at those Hall Brothers picnics in the early years of the business! This line of motor cars, bearing employees to a picnic at the Ivanhoe Country Club, paraded the downtown district en route.
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