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THE MAN OF THE MONTH
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JOYCE HALL'S outstanding characteristic is his self-taught abiHty to thiTi^ ahead — making plans for the growth and advancement of the business— translating this growth into opportunities for the advancement of his associates who do their work well. Yet he works longer hours than any of them, from 8:30 in the morning when he is in Kansas City, until 6 o'clock in the evening, at which time he is seen lugging out a loaded briefcase of papers for quiet, thoughtful perusal that night at home.
On the road — in Chicago, New York, Boston, Los Angeles, London, wherever — he maintains an equally strenuous schedule. He was in New York recently at a dinner conference with associates when a telephone call was received that the barn at Hallmark Farm had burned. "I wonder if anyone was hurt?" was his first comment. In New York he enjoys the theatre, but seldom gets to one unless it is with business contacts. When he dines in a New York restaurant, it is not only to enjoy the food, but frequently to talk business.
FEW people think of him in such a light, probably; but as a real estate operator, Joyce Hall deserves to be acclaim.ed by the Real Estate Board. Factory space requirements and storage warehouse needs have created for Hallmark all through the years a never-ending problem — the problem of constant expansion, of always needing more room. Hall's first "big" move, in 1923 was to a 5 -story and basement building at 26th and Grand Avenue.
Within five years, this building had to be supplemented by a lease of
30,000 square feet on three floors of the E. Shukert Building adjoining. Hall's did it a floor at a time: one floor in 1926, another in 1927, the third in 1928. Here you have the accurate, precise, meticulous Joyce Hall at work as a real estate operator! But wait —
By 1936, in a spurt of growth following the depression, J. C. was ready for his biggest real estate venture to date, when he bought from WillysOverland the former Overland Building now occupied by the Hallmark plant — a 6-acre, 6-story, block-long behemoth of a building that cost m.ore than a million dollars to build in 1916. The site had been purchased by Willys-Overland from the Scarritt Estate in 1916. (That's the same Scarritt Estate which formerly owned the Scarritt Building in which WHB's studios are located.)
In 1937, J. C. acquired 24,000 more square feet of land adjoining the site, now used as a parking lot, and in 1939 (at which time the company had 950 employees) he terminated a lease occupied by the Chrysler Corporation in the Overland Building — to gain 30,000 more square feet for Hall Brothers.
Came March, 1942, and Hall's added a lease of two more buildings — the Mayflower Building, and the second floor of the Ralph Knight Building. These were Buildings No. 7 and No. 8. Meanwhile, to accommodate the War Department, they were in and out of the Carnie-Goudy Building (No. 4) within a period of months — but stayed put in a 10,000 sq. ft. warehouse building at 29th and Genessee.