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THE MAN OF THE MONTH
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Grandma Moses, Norman Rockwell and other distinguished artists — all of whom have for a number of years designed exclusive cards for a Hallmark Gallery Artists Series. You'll see newer photos of Jane Wyman, Groucho Marks, Henry Fonda and Fred MacMurray — Hollywood "Sunday painters" who are truly talented amateurs. This year they have created another Hallmark innovation by designing Christmas cards for the Hallmark line.
One of the most colorful things undertaken lately by J. C. is the revival of the old American May Basket custom. When he was only a lad in Nebraska, it was the custom and tradition to hang May baskets on the doors of friends.
To revive this custom, J. C. created a series of May Baskets and in one season has returned to a great degree all over America the May Basket custom. The project was so successful that thousands of teachers wrote in for ideas for May Day dances, games, poles and similar celebrations. J. C. also thought something should be done to negate the idea that May Day is a time only for communists. This was his effort.
And all of Hall Brothers' growth has come about since Joyce Hall in 1922 paid $500 for an eight-line verse by Edgar A. Guest — thus bringing writing talent that "clicked" to the then infant greeting card business! At Hall's you'll see photos of Edgar A. Guest, too!
Joyce Hall has been courageous in other ways. Radio advertising, for instance. Doubting Thomases thought J. C. was just a bit daft, in 1939, when
Winston Churchill, famous as a "Sun ,\
day painter," is one of the most widely t
known contributors of paintings to the ' Hallmark line of greeting cards. Here
he is shown, in England, with Joyce e
Hall at the time the Kansas City manu a
facturer with his family paid a social ^ call on the Honorable Mr. Churchill.
A
he put Tony Wons on WMAQ in Chicago, reading sentimental poetry ^ to advertise greeting cards. Then, even more daft, the next year, when Hall's expanded the program to a coast-to , coast NBC network.
One lonely old lady wrote Tony Wons suggesting that maybe his listeners might like to add Grandma ' McDonnell to their greeting card list, i Tony read her letter on the air — and | listeners sent her fruit, candy, cash ! and 18,000 greeting cards! You can [ be sure that Hall Brothers researchers ; analysed every one of those cards to , determine what percentage were Hall i mark! •
From the days of those programs by Tony Wons, Hallmark Radio advertising has continued on an ex