Swing (Feb-Dec 1952)

Record Details:

Title:
Swing
Date:
Feb-Dec 1952
Publisher:
Kansas City : WHB Broadcasting Co.
Volume:
Swing (Feb-Dec 1952)
Leaf #:
000521
Language:
English
Subjects:
Radio broadcasting -- Missouri -- Kansas City -- Periodicals, Radio broadcasting -- Kansas -- Periodicals","WHB-AM (Radio station : Kansas City, Mo.) -- Periodicals","Kansas City (Kan.) -- History -- Periodicals","Kansas City (Mo.) -- History -- Periodicals","Cook Paint and Varnish Co. -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals.","Cook Paint and Varnish Co -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals","Radio broadcasting",Kansas,"Kansas -- Kansas City","Missouri -- Kansas City
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
The official magazine of Kansas City's WHB radio station, SWING printed far more than the station's schedule (which, as the title SWING suggested, relied heavily on music). From 1945 to 1953, SWING offered readers something eclectic every month -- profiles of entertainers on one page, discussions of citizenship in the postwar world on the next, with write-ups of nightlife offerings in KC, Chicago, and New York mixed in. WHB spent decades lobbying the FCC for clear channel status; the magazine's ambitious scope may have been part of the station's attempt to legitimate itself. But it was SWING'S first editor, Jetta Carleton, who later wrote a celebrated novel, that gave the magazine its distinctive style. -- Eric Hoyt, 2015
Date Added:
March 28, 2024
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Just returned from Phoenix, Arizona, where he covered the winter baseball meetings for WHB, Larry Ray, our ace playby-play sportscaster, swings into his busy winter schedule with the preIseason basketball tournaments and the regular Big Seven Conference schedule. Forty-seven basketball games, play-byplay, between December and March! Two games a week, usually Monday and Saturday nights. And nightly, Monday through Friday, Larry presents his 6:15 p.m. Sports Round-Up, sponsored by Union Pacific and Broadway Motors (Ford). Alumni of Missouri U, Kansas State and Kansas University thousands of them! — are tuned to WHB during basketball season, and for Larry's nightly sports report. A few availabilities are still open — so get off the bench now if you want to team up with Larry to sell your product or service during basketball season! Call your WHB service representative or see your John Blair man! 10,000 WATTS IN KANS^ DON DAVIS * PtESIOCNI ^ JOHN T. SCHILIINC GfNERAl MANACEH ^ 'Refihje-tLenied. by JOHN BLAIR & CO. MUTUAL NETWORK • 710 KILOCYCLES • 5,000 WATTS NIGHT