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THEY SPAN the PACIFIC
When Hawaii becomes the 49th State, it will be because the Matson Line helped place the star in our flag.
By JULES ARCHER
IT was the worst tragedy that could befall any honeymoon couple. They had sent their big trunk ahead by rail to the S. S. Lurline, docked in San Francisco. But it was still nowhere in sight by the time the gangplank was pulled up. The honeymooners sailed for Hawaii with their wardrobe the clothes on their backs.
But when they reached Honolulu, they found to their amazement that the trunk was there, waiting for them. It had arrived at the Matson Line pier after the Lurline had pulled out. The Matson officials, touched by their plight, had flown it to Hawaii by air express as a goodwill gesture to romance.
The Matson Line has a heart for sweethearts because much of its cruise business to Hawaii and the South Pacific hinges on the search for and celebration of love. During summer vacations, an estimated one-fourth of Matson passengers are single girls. The very blue Pacific gives them the romantic background so persuasive to the eligible males they meet at ship's dances, cocktail parties and deck games. Cupid is also quietly abetted
by Matson deck stewards, who are trained to be discreetly blind when the stars come out.
Because Matson, perhaps more than any other steamship line, depends so much on a purely pleasure trade, it goes in heavily for personal service. No request floors a Matson official. A duchess sailing from San Francisco to Honolulu insisted that her stateroom be completely redecorated for the four-and-a-half day trip. She handed Matson the color scheme she wanted, and the revamped stateroom was ready for her when she boarded ship.
One man boarded a Matson ship with several crates of live chickens. "I can't eat anything but fish and fresh-killed chickens," he told the purser. The chickens were placed on the upper deck, near some dog kennels, and dispatched as needed for two days. On the third day at sea, the dogs got out of their kennels and polished off all the chickens. Thereafter the dietary faddist was fed chicken out of the ship's refrigerator — without alarming him with this news — and he left the ship in beaming good health.