Swing (Jan-Dec 1953)

Record Details:

Title:
Swing
Date:
Jan-Dec 1953
Publisher:
Kansas City : WHB Broadcasting Co.
Volume:
Swing (Jan-Dec 1953)
Leaf #:
000223
Language:
English
Subjects:
Radio broadcasting -- Missouri -- Kansas City -- Periodicals, Radio broadcasting -- Kansas -- Periodicals","WHB-AM (Radio station : Kansas City, Mo.) -- Periodicals","Kansas City (Kan.) -- History -- Periodicals","Kansas City (Mo.) -- History -- Periodicals","Cook Paint and Varnish Co. -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
The official magazine of Kansas City's WHB radio station, SWING printed far more than the station's schedule (which, as the title SWING suggested, relied heavily on music). From 1945 to 1953, SWING offered readers something eclectic every month -- profiles of entertainers on one page, discussions of citizenship in the postwar world on the next, with write-ups of nightlife offerings in KC, Chicago, and New York mixed in. WHB spent decades lobbying the FCC for clear channel status; the magazine's ambitious scope may have been part of the station's attempt to legitimate itself. But it was SWING'S first editor, Jetta Carleton, who later wrote a celebrated novel, that gave the magazine its distinctive style. -- Eric Hoyt, 2015
Date Added:
March 28, 2024
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to Kansas City — vith WHB-TV on Channel 9 AUGUST, 1953, will long be remembered in Kansas City as the date on which WHB-TV and KMBC-TV began joint operation on Channel 9 — sharing time equally to bring television viewers of the area the network programs of the Columbia Broadcasting System, plus the favorite radio personalities developed on the two AM radio stations. WITH A jointly-owned transmitter . . . using maximum allowable power, 316 kw visual, 158 kw aural . . . with a thousand-foot tower to transmit from a height above average terrain of 1079 feet . . . with the full schedule of Columbia Network TV programming, Channel 9 in Kansas City is really something to see and hear! Interim operation beginning in August is from a transmitter and mast atop Missouri's tallest office building, reaching most of the 300,658 television homes in the Kansas City market — including the metropolitan trading area of Johnson, Leavenworth and Wyandotte counties in Kansas; and Jackson, Clay and Platte counties in Missouri. THIS ISSUE of Swing devotes thirty pages to the fine CBS-TV programs now seen (many of them for the first time) in the Kansas City area. And we have reprinted, from our Anniversary Issue of last year, the story of the 31 -year service rendered by Radio Station WHB — 23 of those years under Cook ownership and management. Your comments will be appreciated. 0£ f mil Volume 9 • Number 3 Published by WHB and WHB-TV Wholly Owned Subsi of the Cook Paint & Varn WING is published bi-monthly at Kansas City, Missouri. Address all communifations to Publication Office. 1121 Scarritt Building, Kansas City 6, Missouri. Phone Baltimore 7109. Price 25c in United States and Canada. Annual subscriptions. United States SI. 50 a year; everywhere else S2 Copyright 1953 by WHB Broadcasting Co. All rights of pictorial or text content reserved by the Publisher in all countries participating in the International Copyright Convention. Reproduction for use without express permission of any matter herein is forbidden. Swing is not responsible for the loss of unsolicited manuscripts, drawings or photographs. Printed in U.S.A., 1953.