Swing (Jan-Dec 1953)

Record Details:

Title:
Swing
Date:
Jan-Dec 1953
Publisher:
Kansas City : WHB Broadcasting Co.
Volume:
Swing (Jan-Dec 1953)
Leaf #:
000262
Language:
English
Subjects:
Radio broadcasting -- Missouri -- Kansas City -- Periodicals, Radio broadcasting -- Kansas -- Periodicals","WHB-AM (Radio station : Kansas City, Mo.) -- Periodicals","Kansas City (Kan.) -- History -- Periodicals","Kansas City (Mo.) -- History -- Periodicals","Cook Paint and Varnish Co. -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
The official magazine of Kansas City's WHB radio station, SWING printed far more than the station's schedule (which, as the title SWING suggested, relied heavily on music). From 1945 to 1953, SWING offered readers something eclectic every month -- profiles of entertainers on one page, discussions of citizenship in the postwar world on the next, with write-ups of nightlife offerings in KC, Chicago, and New York mixed in. WHB spent decades lobbying the FCC for clear channel status; the magazine's ambitious scope may have been part of the station's attempt to legitimate itself. But it was SWING'S first editor, Jetta Carleton, who later wrote a celebrated novel, that gave the magazine its distinctive style. -- Eric Hoyt, 2015
Date Added:
March 28, 2024
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NORVELL SLATER "The Cook Painter Boy" NORVELL RECALLS the '30s when his duties as staff announcer included sweeping out, filing phonograph records, running the control board and selling time. He also did a one-man show as "The Cook Painter Boy," at 10 o'clock every morning — beating the piano, singing a few ditties and giving commercials for Cook's Paints. One morning he received a call from the Foreman & Clark store; rushed over with rate card and contract; and to his surprise signed the advertiser for a schedule of spot announcements. Suddenly he realized that in his excitement he had completely forgotten about his radio program. But he was glad to get the advertising order! ^1 Slater (above) now lives in Dallas, Texas, where he is on the staff of WFAA and has regular programs on WFAA-TV. IN THE "HOTEL BALTIMORE" STUDIOS "pi ark DAYS and silent nights descended LM upon WHB in 1929, when the station lost its full-time license coincident with the decline in the fortunes of Emory J. Sweeney, its founder. With 500-watts power, WHB was assigned a daytime license on 860 kilocycles. When Mr. Sweeney sold the Sweeney Building, studios were moved to the Hotel Baltimore (which formerly occupied the block on Balti more Avenue between 11th and 12th Streets.) Here, working selflessly, John Schilling and Henry Goldenberg kept the station on the air and struggled to save its license; while the courts negotiated a sale. But the station remained popular with listeners! Every Saturday afternoon 800 of them would crowd into the "Pompeiian Room" of the hotel to witness the "WHB Staff Frolic." THE BALTIMORE STUDIOS were in one large room of the hotel. Behind a glass partition was the layout shown above. Control panel and record turntable occupied closet. BUSINESS OFFICE was at other end of th same room. At desks: Lou O'Connor Wilchei John Schilling and Jack Glover; Al Stone Norvell Slater; and Margaret Barnum Coo