Swing (Jan-Dec 1953)

Record Details:

Title:
Swing
Date:
Jan-Dec 1953
Publisher:
Kansas City : WHB Broadcasting Co.
Volume:
Swing (Jan-Dec 1953)
Leaf #:
000306
Language:
English
Subjects:
Radio broadcasting -- Missouri -- Kansas City -- Periodicals, Radio broadcasting -- Kansas -- Periodicals","WHB-AM (Radio station : Kansas City, Mo.) -- Periodicals","Kansas City (Kan.) -- History -- Periodicals","Kansas City (Mo.) -- History -- Periodicals","Cook Paint and Varnish Co. -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
The official magazine of Kansas City's WHB radio station, SWING printed far more than the station's schedule (which, as the title SWING suggested, relied heavily on music). From 1945 to 1953, SWING offered readers something eclectic every month -- profiles of entertainers on one page, discussions of citizenship in the postwar world on the next, with write-ups of nightlife offerings in KC, Chicago, and New York mixed in. WHB spent decades lobbying the FCC for clear channel status; the magazine's ambitious scope may have been part of the station's attempt to legitimate itself. But it was SWING'S first editor, Jetta Carleton, who later wrote a celebrated novel, that gave the magazine its distinctive style. -- Eric Hoyt, 2015
Date Added:
March 28, 2024
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THE STORY OF SWING MAGAZINE 1946 Lenna Alexinder is featured as i cowgirl MIX MUSIC, paint and magazines— -and you get this Issue No. 3, Volume 9 of a dual-purpose, pocket-size magazine. This issue, celebrating WHB's inauguration of television with WHBTV on Channel 9 in Kansas City, combines a photo-review of CBSTV programs with a picture history of WHB — plus a section on the "Starlight Theatre." Suing magazine was launched as direct-mail follow-through on a WHB trade-paper advertising campaign begun in 1943 which has as its theme: "The Swing Is To WHB in Kansas City." WHB makes music. And WHB is owned, as you know, by the Cook Paint & Varnish Company. Cook's make paint. Together, Cook's and WHB have made a magazine. This is it. WHB swings the editorial typewriter and Cook's swing the censor's pencil. See where the name "Swing" comes in, again? The original idea for the publication as a WHB "house organ" was to preserve in print some of the many fine things WHB broadcasts. Send the little magazine to advertising executives, sales managers, time buyers and account men in advertising agencies. WHB does that. The first monthly issue was published in January, 1945, edited by Jetta Carleton and with Donald Dwight Davis listed as "Publisher." One day at the paint factory, Charles Stoner, Cook's executive vice-president, was reading Su ing. "Hey!" he said. "Why not put a Cook ad on the back cover — and send Swing to architects, painting contractors, owners of large properties which require painting, industrial users of paint, Cook Paint dealers and Cook stockholders?" Just like that he said it. So we did. Charlie must have liked the magazine. 1948 A third Swing girl, Mary Gibbs, on our cover. You can tell whether you're listed as a Cook customer (or prospect) or a WHB customer (or prospect) by the ad on the back cover of the issue you re JETTA CARLETON Swing's First Editor, who says: "If you can't be a Cover Girl — be a Back Cover Girl!" ceive. Of course, if you're a Cook Paint customer and want to buy some WHB radio time or a television program on WHB-TV, that's dandy! And if you're a WHB customer and want to buy some Cook's paint, let us give you editorial assurance that "Cook's Paints Are Best For Beauty, Wear and Weather." Come to think of it, that's the safest thing for you to do anyway — paint with Cook's and advertise on WHB and WHB-TV. To resume, Jetta Carleton was our first editor — and a dandy! Used to pin reminders on herself to herself with her Phi Beta Kappa key. Most of them said : "Get Suing out on time this month." To resume, Jeya was our first editor. Then she married a chap named Gene Lyon; and when he got out of the Army they decided Gene should use that good G.I. money to take his degree at the University of New Mexico. So they moved to Albuquerque, where they built a house