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AND HOW IT GREW AND GREW
MORI GREINER newly-appointed Director of WHR-TV
After four years with Rogers & Smith advertising agency as an account executive, Mori rejoins us. His hard-won knowledge of advertisers' and agencies' problems will enable WHB-TV to render unusual service.
on a sand dune. It was so small they called one room a demijohn . . . But that's another story —
David W. Hodgins then became Managing Editor of Swing; but we persuaded Jetta to continue as "Editor" and write at least the "Foreword" every month. (She writes the best Forewords in the business). And she did, too — until she got buried writing a novel. Dave, meanwhile, up and moved to Shawano, Wisconsin, where he runs the Leader and Radio Station WTCH.
But along came Mori Greiner, just out of the Navy, a facile writer eager to win his editorial spurs — and with an extraordinary sense of organization. He encouraged our writers and artists (two of whom have since been published in The Saturday Evening Post) — he harried the engraver and printer — and brought each issue out on time.
Then came an economy wave. "Let's publish six issues a year instead of twelve" was the word. So we do. And have, since July
August, 1949. This was discouraging to Mori. When the Rogers & Smith advertising agency offered him a job he liked, midyear in 1950, he took it.
That's three editors in 59 issues. So they said at the paint factory: "Don Davis, you do it." The 60th issue was the Kansas City Centennial number (now a rare collector's item — a few copies still available at 50c each). But for awhile we thought it would take another 100 years to get that Centennial issue in the mails!
Then along came Charles "Chuck" Rosenfeldt, to be Assistant Editor in 1950-51. When he left us early in 1952, David Etheridge, fortunately, had been assisting long enough to swing a real hand! Dave is the lad whose fine drawings you have been seeing in Swing since the Centennial Issue. Writes well, too! But he left us to edit a house organ for Butler Mfg. Co., so Dorothy Fox took over ... At the paint factory, Fred Timberlake gives understanding cooperation — so all of us are optimistic about Swing's future! This year, you will probably receive the December issue before Christmas!
"Meanwhile," says Don Davis, "this whole thing has been quite a chore for me — and a bit of a comedown. Listed as 'Publisher Donald Dwight Davis' I would feel pretty important when I called on Oliver Gramling at the Associated Press in New York City. Was ushered in to see himright away, too! Now that I'm merely 'Editor', things will probably be different there. But of course, I don't get to New York very often any more, anyway . . . since The John Blair Company began to sell so much time on WHB— and now on WHB-TV— to national advertisers.
So that, ladies and gentlemen, is the Story of Swing and How It Grew!
19 52 30th Anniversary Number re
3
1949 Vera Ralston Miles featured as our new Swing girl
1950 More TV — 1 more Vera! Whicl is not a bad idea,
1951 John Crosby's] TV and Radio criti-i cisms first published^ in Su ing.