Swing (Jan-Dec 1953)

Record Details:

Title:
Swing
Date:
Jan-Dec 1953
Publisher:
Kansas City : WHB Broadcasting Co.
Volume:
Swing (Jan-Dec 1953)
Leaf #:
000316
Language:
English
Subjects:
Radio broadcasting -- Missouri -- Kansas City -- Periodicals, Radio broadcasting -- Kansas -- Periodicals","WHB-AM (Radio station : Kansas City, Mo.) -- Periodicals","Kansas City (Kan.) -- History -- Periodicals","Kansas City (Mo.) -- History -- Periodicals","Cook Paint and Varnish Co. -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
The official magazine of Kansas City's WHB radio station, SWING printed far more than the station's schedule (which, as the title SWING suggested, relied heavily on music). From 1945 to 1953, SWING offered readers something eclectic every month -- profiles of entertainers on one page, discussions of citizenship in the postwar world on the next, with write-ups of nightlife offerings in KC, Chicago, and New York mixed in. WHB spent decades lobbying the FCC for clear channel status; the magazine's ambitious scope may have been part of the station's attempt to legitimate itself. But it was SWING'S first editor, Jetta Carleton, who later wrote a celebrated novel, that gave the magazine its distinctive style. -- Eric Hoyt, 2015
Date Added:
March 28, 2024
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THE WHB "SWING" TO SPORTS DOWN IN Kansas City" wrote Radio-TV Mirror of August, 1950, "there's a sportscaster gifted with the qualifications of three big sports personalities in radio: the rapid fire of Bill Stern, the suaveness of Ted Husing and the * knowledge of Red Barber. Yet he is completely himself, and he is setting mid-western sports fans by their ears. WHB's Larry Ray is so good that television fans, when witnessing a game that is televised and broadcast simultaneously by rival stations, turn off their TV audio and tune in Larry on WHB." New York has another boy in sports broadcasting, too — Mel Allen. Mel's specialty is "bleeding" — he groans, writhes, grimaces and contorts himself in mortal agony ■» when his team (the New York Yankees) falls behind. Larry Ray can't do that. For one thing, Kansas City is "the biggest Kansas town in Missouri" — with thousands of loyal Missouri U. and loyal Kansas U. fans in the WHB audience. Particularly when reporting contests between these two schools, Larry must view the plays with impartiality and describe them with detached objectiveness. It's not so bad in baseball with the Kansas City "Blues", our Yankee farm team. Everyone in the area is "for" the Blues — hence Larry properly can be sympathetic to the home team when things go wrong. Ray broadcasts a continuous schedule: 154 regular-season baseball games of the "Blues" each summer, plus play-offs and the American Association championship series when "BIG CLYDE" LOVELLETTE, Larry, Bill Lienhard and Charlie Hoag of K.U.'s Olympic basketball team LARRY RAY AT HIS WHB DESK BLUES FAN CLUB OFFICIALS launch ticketsale campaign that won American Association Attendance Trophy for Kansas City. Left to righ^i Parke Carroll, Leo Barry, Cliff Kaney, Otis Bryanl