Swing (Jan-Dec 1953)

Record Details:

Title:
Swing
Date:
Jan-Dec 1953
Publisher:
Kansas City : WHB Broadcasting Co.
Volume:
Swing (Jan-Dec 1953)
Leaf #:
000317
Language:
English
Subjects:
Radio broadcasting -- Missouri -- Kansas City -- Periodicals, Radio broadcasting -- Kansas -- Periodicals","WHB-AM (Radio station : Kansas City, Mo.) -- Periodicals","Kansas City (Kan.) -- History -- Periodicals","Kansas City (Mo.) -- History -- Periodicals","Cook Paint and Varnish Co. -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
The official magazine of Kansas City's WHB radio station, SWING printed far more than the station's schedule (which, as the title SWING suggested, relied heavily on music). From 1945 to 1953, SWING offered readers something eclectic every month -- profiles of entertainers on one page, discussions of citizenship in the postwar world on the next, with write-ups of nightlife offerings in KC, Chicago, and New York mixed in. WHB spent decades lobbying the FCC for clear channel status; the magazine's ambitious scope may have been part of the station's attempt to legitimate itself. But it was SWING'S first editor, Jetta Carleton, who later wrote a celebrated novel, that gave the magazine its distinctive style. -- Eric Hoyt, 2015
Date Added:
March 28, 2024
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PLAY-BY-PLAY by Larry Ray TIS BRYAN, president of George uehlebach Brewing Co., baseball sponr, and Larry. •YNAMITE" ALEXANDER, KanCity general agent for the Union Jrific, participating co-sponsor of ■ry's 6:15 p.m. Sports Round-Up. Irry ray congratutes dr. forrest c. hog" allen of k. u. the Blues get "in." And the "Little World Series," we hope! . . . Then follows football — ten games in ten weeks in the Big Seven Conference. Then Big Seven basketball, 57 games in 1952, which took K.U. all the way to the Olympic Playoffs, and WHB mikes from Kansas City to Seattle to Madison Square Garden within ten days. Larry got a few brief days of vacation then — in Florida, at the Blues' spring training camp, from whence he " phoned in" his nightly 6:15 p.m. Sports Round-Up. Last year he traveled 80,371 miles covering sports for WHB. Always sports-minded in its coverage of special events, WHB made the swing to play-by-play sports in 1950, when opportunity arose to buy broadcasting rights to the Blues baseball games and secure Larry Ray's services as sportscaster. Now WHB is "Your Mutual friend and Sports Station in the Midwest." And Larry is ready to repeat on WHB-TV! "I 1 *> f r ■ > A CP!) A ¥ T T7 A 7VT O iv ni lire CTirvfiniii r\m ui> i mn viriTT" Ifttl HBK i