We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
308 £
Herpolsheimer Department store. On a visit to his brother, Fred was introduced to "Old Man Herpolsheimer," the owner of the store. Impressed with Fred's experience, "The Old Man" offered him a sales job.
THUS Fred Lee moved to Lincoln and became a salesman for Herpolsheimer's. While in Lincoln his brother interested him in retail ad' vertising and he decided to learn more about it by enrolling with the International Correspondence School and studying all the advertising courses they had to offer. His long hours of night work on the correspondence courses paid off three months later when Benjamin became seriously ill. With no one available to take over Herpolsheimer's adverrising department, Fred Lee told the general manager about his I.C.S. courses; and was made advertising manager in his brother's place.
"In the early 1900's retail adverrising was in its infancy," Mr. Lee recalls. "I look back on some of those ads that I laid out, and the broadsides we published, and I have to laugh at them." Fred Lee's advertising department was little more than a battered desk and a thread cabinet where he kept the electrotypes. The store's advertisements were long on copy with plenty of display type, and very short on illustrations.
Shortly after Benjamin Lee recovered from his illness, he was offered a job as advertising manager of Emery, Bird, and Thayer in Kansas City. Since Fred Lee was doing so well in Ben's old job, Ben left Her
polshiemer's for Kansas City, and the job with Emery, Bird and Thayer.
In 1902 Fred Lee visited Benjamin in Kansas City. One day while talking to his brother at the store, he was introduced to a salesman who had an account with the John Taylor store. The salesman said that John Taylor was looking for a new advertising manager. Acting on this lead, Fred Lee went over to the John Taylor store and met William Taylor, one of the brothers.
"We talked for four hours," Fred Lee said, "about everything except advertising." Eventually William Taylor introduced him to John Taylor, president of the store, and Fred told him he wanted to talk about the advertising manager's job. John Taylor replied, "That's funny, I've got a letter of acceptance in my pocket that I'm mailing to a young man who applied for the job, but I don't think I'll mail the letter, now."
AFTER some more talks with the Taylor brothers, Fred Lee was given the job as their advertising manager. William Taylor wanted him to go to work right away. However, Fred felt he still owed a lot to Her polshiemer's; and asked if he could have two weeks' time to help train a replacement.
He took the next train back to Lincoln and told the general manager he was leaving for a new job with Taylor's in Kansas City. Fifteen minutes later the manager came out of the "Old Man's" office and said, "Fred, you won't have to worry