Swing (Jan-Dec 1953)

Page scan 000437 from Swing

Record Details:

Title:
Swing
Date:
Jan-Dec 1953
Publisher:
Kansas City : WHB Broadcasting Co.
Volume:
Swing (Jan-Dec 1953)
Leaf #:
000437
Language:
English
Subjects:
Radio broadcasting -- Missouri -- Kansas City -- Periodicals, Radio broadcasting -- Kansas -- Periodicals","WHB-AM (Radio station : Kansas City, Mo.) -- Periodicals","Kansas City (Kan.) -- History -- Periodicals","Kansas City (Mo.) -- History -- Periodicals","Cook Paint and Varnish Co. -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
The official magazine of Kansas City's WHB radio station, SWING printed far more than the station's schedule (which, as the title SWING suggested, relied heavily on music). From 1945 to 1953, SWING offered readers something eclectic every month -- profiles of entertainers on one page, discussions of citizenship in the postwar world on the next, with write-ups of nightlife offerings in KC, Chicago, and New York mixed in. WHB spent decades lobbying the FCC for clear channel status; the magazine's ambitious scope may have been part of the station's attempt to legitimate itself. But it was SWING'S first editor, Jetta Carleton, who later wrote a celebrated novel, that gave the magazine its distinctive style. -- Eric Hoyt, 2015
Date Added:
August 29, 2024
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THE NEWSPAPER THAT CHRIST EDITED 319 Sheldon, therefore, was a natural for the job. Refusing any pay for his services, he agreed to be Christ's "city editor and blue pencil" provided the profits went for philanthropic purposes. The announcement of the "Christ newspaper" hit like a thunderbolt. Criticisms poured in by the ton. Heaven forbid that Jesus take any part in material things like a newspaper! "Sacrilegious!" "Blasphemous!" Such were the charges hurled at the Daily Capital. To think that Jesus would be so irreverent as to partici' pate in a sensational and stupid stunt to help sell newspapers! Sheldon dodged these uppercuts and boxed back. His haymaker si' lenced many a critic. "If Jesus could not take part in the publishing of a daily paper," he re torted, "then He could not participate in any energy that we use in order to make a living. The greater part of His life was passed in a carpenter's shop and the tables and benches in many a Nazareth home were doubtless made by His hands." Having outpointed his critics, Sheldon now shadow-boxed with other problems. No easy venture, this. Because the Daily Capital's pressrun could only handle 50,000 copies — and then if coaxed to run day and night while swimming in oil — other newspaper plants had to be sought. The Chicago Journal agreed to run off 120,000 copies from sets of matrices. The Staats-'Leitung of New York was cajoled to print a like number and the 'Westminster Review in London was persuaded to reproduce the remainder. As editor, Sheldon was to have complete charge of the news room and business office. He posted a number of rules. For example, during the week there was not to be a single word of profanity nor could anyone smoke a pipe or cigarette on duty. The word "news" was to be interpreted on the basis of how "news" was treated in the Bible. Thousands of dollars of questionable advertising were appraised and rejected. SOME 40 newspapers sent correspondents scurrying to Topeka. "The Newspaper That Christ Edited" was indeed hot news. Most of the reporters sent garbled accounts ridiculing and criticizing the project. Many felt obliged to write something startling, and, as a result, the stories contained more imagination than fact. The first issue — dated Tuesday, March 13, 1900— was characterized as deadly dull and an utter failure as a newspaper. But this was far from the truth. For people everywhere were scrambling for a look-see. In some places scalpers sold copies for as high as five dollars, and they became collectors' items. Everywhere there was some opinion — pro or con — but an opinion nevertheless. On the first day the "Christ newspaper" accomplished something many journals never do in their entire history. The front page lead story was from the Associated Press. It dealt with the famine in India. Sheldon printed it like this: