The talkies (1930)

Page scan 000209 from The talkies

Record Details:

Title:
The talkies
Date:
1930
Publisher:
London: Crosby Lockwood and Son
Volume:
The talkies
Leaf #:
000209
Language:
English
Collection:
Books
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Date Added:
August 29, 2024
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THE TALKIES 137 dispersions, will continue to find favour among Talkie experts. Already one big London theatre Manager reports that he has been inundated with letters thanking him for not showing Talkies ; and other cinemas are adopting the policy of showing half Talkies and half Silent programmes. If this sort of thing continues, the manufacturers will have only themselves to blame. The tendency to design apparatus so that it will give a performance that is just good enough to make money is to be deplored, although the enormous expense involved in experimental work offers some excuse for this attitude. What is wanted is a constant striving after better and better reproduction. It is to be hoped that the advance and commercial application of this science, at least, will not be arrested because it has reached a stage when the financiers are satisfied that they will see their money back with interest. If Talkies are to be a success, better reproduction will have to be the order of the day; and the sooner the makers of projectors realize that their audiences will not put up with more than an experimental period of the squawks that are supposed to represent voices, the better it will be