The talking machine world (Oct-Dec 1921)

32 THE TALKING MACHINE WORLD October 15, 1921 Arc you happy? You will be when you see how these new Marion Harris records sell— 'Tm Loolcing for a Bluebird (to Chase My Blues Away)*' and "Sweet Cookie." A-3457. Columbia Graptiophone Co NEW YORK CHILDREN'S PICTURE RECORDS TRADE ACTIVITIES IN SAN DIEGO Great Campaign Being Launched by Emerson Phonograph Co. in Interest of Its Records The Emerson Phonograph Co. is launching this month an intensive campaign in the interest of Emerson records throughout the country. A particular feature of this campaign are the fhildren's picture records which are being feacured in all the company's publicity. Very attractive circulars and hangers and other advertising material have been prepared by the advertising department, all being done in varied colors with figures representing the many different characters of fairyland. E. H. Davis, advertising manager, is keenly enthusiastic over the possibilities of these children's picture records, and he states that the dealers are receiving this particular feature of the Fall campaign in a very enthusiastic manner. It is expected that this publicity will not only sell children's picture records, but increase the sale of other Emerson records accordingly. New Music Department at Holzwasser's, Inc., With R. B. Sumner as Manager — San Diego Music Co. Opens — Crosby Hopps Buys Interest in the Gray-Maw Music Co., Inc. DISPLAY VALUE OF THE DOOR How a Cleveland Man Uses the Door as an Advertising Source in the Evening MULTITONE MFG. CO. SOLD Eau Claire, Wis., October 4. — The plant of the Multitone Mfg. Co., this city, which was recently declared bankrupt, has been sold at auction to S. R. Davis, Dr. E. T. Finucane, T. L. Roberts, W. J. Carpenter and Dr. A. L. Payne, former directors of the old company, for $52,000. The liabilities of the firm at the time bankruptcy proceedings were instituted were over $125,000. DEATH OF H. E. BEUREGARD H. E. Beuregard, of the sales staff of Ormes, Inc., Victor wholesaler. New York City, died suddenly on Saturday, September 17. Mr. Beuregard's death was due to heart failure. He was well known and liked among the Victor retailers in the metropolitan district and his genial personality will be missed by his many friends. San Diego, Cal., October 3. — A music department has been opened on the eighth floor of the store of Holzwasser's, Inc., at Fifth street and Broadway, with R. B. Sumner, formerly of Los Angeles, as manager. Blue Bird talking machines will be handled, in conjunction with pianos, players, rolls and records, with possibly a fine line of sheet music and musical merchandise later. Crosby Hopps, who has been manager of the local store of the Wiley B. Allen Music Co. for the past few months, has severed his connection with that establishment and has purchased an interest in the Gray-Maw Music Co., Inc.. also of this city. He has been succeeded by J. H. Cooley, tor ten years manager of the Colorado Springs and Pueblo branch stores of the KnightCampbell Music Co., of Denver, and for a similar length of time manager of the Spokane branch of the Sherman, Clay & Co. stores. The San Diego Music Co., composed of S. B. Frank and D. Horowitz, has opened a store at 624 Fifth street for the special purpose of catering to the foreign-speaking people who purchase records of Spanish, Chinese and other alien character. This company handles the Columbia graphophones and records. The local branch of Barker Bros, recently had a special sale to close out a line of records, and in three days sold more than 3,000. Miss Bernice Halbert, formerly in the talking machine department of the Bledsoe Furniture Co.'s store, has taken a position as head of the record sales department of Barker Bros., one of the leading concerns of this city. The Bledsoe Furniture Co. has sold out its talking machine department and will discontinue handling macliines and records. The new answer to the ancient riddle is that a door is not a door when it is a show window. Every bit of display space counts and J. L. Mahon, of Cleveland, has turned his door into a show window with the aid of a shelf and a light on a light framework which can be swung into place after the store is closed for the day. In adopting this device lettering on the window must be placed high enough so as not to interfere with the display. Think of what this added space means to the small shop with a very meager frontage! The novelty of the arrangement has attracted the favorable attention of many people to the ingenious merchant. NEW LANDAU STORE IN PITTSTON PiTTSTox, Pa., October 2. — The Pittston Music Shop, at 40 South Main street, this city, has been taken over by the Landau Music Stores. The Music Shop, which has enjoyed a prosperous business since it was opened several years ago, has been renovated and presents an attractive appearance. A complete stock of Victrolas, Victor records and musical instruments is handled. The establishment will be under the personal direction of Harry Michlosky and Hyman Landau, who compose the Landau Co. NEW TRUCK FOR KNICKERBOCKER The Knickerbocker Talking Machine Co., Victor wholesaler. New York, has added considerably to its service facilities through the recent purchase of a Mack truck with a total loading capacitj' of seven tons. This is said to be one of the largest automobile trucks devoted to this service in New. York City and will enable the Knickerbocker Talking Machine Co. to render the ma.xinium amount of service to its dealers. TKe Needle op TKe A Near Permanent Needle A CACTUS NEEDLE THAT SELLS ITSELF Produces clear, natural tones; eliminates surface noise; brings out all subtle details of the music and preserves the records. Needles can be repointed on sharpener enclosed in package, so that each needle will play an indefinite number of records. Centurij ATTRACTIVE INDUCEMENTS MADE TO JOBBERS For Samples and Particulars Write to THE PERMO COMPANY 4215 TERRACE ST., OAKLAND, CAUFORNIA