The talking machine world (Oct-Dec 1921)

106 THE TALKING MACHINE WORLD October 13, 1921 RECORD ARTISTS HELP AROUSE INTEREST IN CLEVELAND Personal Appearance of Recording Stars Proves Strong Attraction — Elaborate New Granby Department Opened in Alliance — Circulating Record Library for Schools Cleveland, O., October 4. — The second of the series of meetings between artists and talking machine dealers, arranged by the Cleveland Talking machine Co., was held at the Cleveland Athletic Club, in conjunction with the first vaudeville appearance here of John Steel, Victor artist, formerly musical comedy singer and church soloist. Mr. Steel spoke on record making, but his songs, covering a wide range, were even better received by dealers and their representatives, since few of them had known him other than by means of his voice on records. The meeting was arranged bj' Miss Grazella Puliver, educational director, assisted by George H. Deacon, W. D. Sayle, of Cleveland, and Miss Maybelle Rich, educational representative. Members of the Euclid Music Co., the Buescher Co., the Deutsch-Craine Co., William Taylor Son & Co. and other prominent talking machine dealers attended. Resignation of J. L. Du Brexiil The resignation of J. L. Du Breuil as manager of the Cleveland branch of the Columbia Graphophone Co. was announced for October 1. Mr. Du Breuil, who has become a prominent figure in the trade during the four years he has been in charge of the Columbia northern Ohio territory, has been planning to go into other business for some time. His leaving was fittingly remembered by the Cleveland branch staff in the presentation of a fitted traveling bag, the presentation being made by William Inderieden, member of the staff. His future plans will be announced by Mr. Du Breuil at an early date. Recording Artists to Appear The appearance of Columbia stars in concert here this season will be closely linked with dealers' activities, according to E. F. Hughes, service manager of the Cleveland Columbia branch. Special advertising matter, window dis plays and literature are being prepared for their use in pushing records of these artists. The first artist to be heard will be Jeanne Gordon, on October 13. Others include Rosa Ponselle, Eddie Brown, Florence Macbeth and Percy Grainger. The first allotment of the "Sally" record, made for the Columbia by Ted Lewis' Orchestra, has been practically cleaned out, according to George Krauslick, record department manager at the local branch. The Victor artists who "appear in person" will appear in Cleveland once more some time in November, it is planned, according to deci Great Parade in Honor of Granby Phonograph in Alliance sion made by members at the first Fall meeting of the Talking Machine Dealers' Association of Northern Ohio. Samuel Deutsch, of the Deutsch-Craine Co., will look into the details of bringing the justly famous octette of singers to this city. Planning Fine Department Plans for one of the largest and finest talking machine departments in this section were being made by A. C. Mayer, of the Unit Construction Co., here about October 1. Mr. Mayer has closed numerous deals with dealers throughout the country, all of whom assert that new equipment is one big asset to bigger business. Discontinued models of difiEerent makes of talking machines are being disposed of by E. A. Friedlander, of the Bailej' Co., in a unique manner. Use of classified ads in daily newspapers turns the machines into cash quickly, he asserts, one ad bringing ten cash buyers in one day. Elaborate Opening in Alliance, O. Among the first of the Fall openings of new stores has been that of the J. H. Johnson's Sons, Alliance, which starts operating a Granby phonograph department, in conjunction with Columbia and Okeh records. The event was a notable one, being linked with a comprehensive campaign put on by all Alliance merchants, who offered low prices to speed up their sales. In addition they gave away an automobile, which was drawn for hy patrons who obtained tickets with each one-dollar purchase. The Johnson organization's part in the festivities was planned and conducted by C. H. Kennedy, H. C. Schultz and E. H. Hart, of the KennedySchultz Co., Granby Cleveland distributor. For several days before the actual opening windows were used to display telegrams which told of the departure of a carload of Granbys from the factory, while these telegrams were linked with newspaper advertising. Both forms of publicity concealed the fact that Granby was a phonograph until the opening day. On that day a two-page advertisement was taken in a local newspaper, the usual circulation of which is 18,000, but for this day was boosted to 45,000. 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