The talking machine world (Oct-Dec 1921)

October 15, 1921 THE TALKING MACHINE WORLD 131 S. B. DAVEGA CO. OUTING Employes of Five Stores Have Very Enjoyable Time at Bear Mountain — Some Notable Participants in Sports Programmed for Event REINCKE=ELLIS CO. MAKES CHANGE New York Office Closed and J. J. Davin Goes to Headquarters in Chicago — Explained That Move Is Designed to Promote Efficiency The employes of the five stores of S. B. Davega Zo., Victor retailer, together with their friends ind representatives of several of the New York V'ictor distributors, journeyed to Bear Mountain m Sunday, October 2. About ISO were at the aier of the Hudson River Day Line early in ;lie morning ready to board the "Washington Davega, Blackman and Berlow on the Run [rving" for a trip up the picturesque Hudson. Entertainment was provided en route by four ;ingers of Fred Fisher, Inc., music publisher. Arriving at Bear Mountain, luncheon was par:aken of, after which athletic events were the jrder of the day. The accompanying photograph ihows S. B. Davega, head of the organization; r. Newcomb Blackman, of the Blackman Talking \fachine Co., Victor distributor, and Max Berow, of the sales staff of the Knickerbocker Talkng Machine Co., Victor distributor, in a spirited ;print. The first race was won by Mr. Berlow iiid the second race by Mr. Blackman. After a ^ay full of enjoyment the tired picnickers enioyed a twilight sail down the river back to their lomes in New York. The New York office of the Reiiickc-Ellis Co., creators of publicity material for the talking machine trade, was closed on October 1 with James J. Davin, Avho has been in charge of the Eastern office, going to Chicago to make his headquarters at the general offices of the company there. In announcing the change, the Reincke-Ellis Co. states: "The broad experience of Mr. Davin in the Victor field, his long and intimate contact with and study of the Victor dealers' problems, plus his natural creative ability and good judgment, are factors which can be made much more valuable by having his personal contact and activities center in our main office. "From the standpoint of delivery or any mechanical feature of service we can serve the trade just as well from Chicago as from New York, if not indeed better, and from the standpoint of enabling dealers to inspect our productions our New York showroom is no longer necessary, as the majority of Victor wholesalers now make it a practice to show all of our items in their own service rooms. Furthermore, practically every distributor's salesman has during the past year been furnished with our complete and fully maintained loose-leaf binder showing all of our products and giving full data concerning them, thus making inspection and information on all of our items available to every dealer in his own store." Blue Ribbon Saxophones Quality When you buy a Blue Ribbon instiunient, you are taking no nhaiK^es. Blue Ribbon instruments are bur If, by master builders with unlimited facilities and equiiJmont. I^irst-class workmanship is tlie outstanding feature of tlie Blue Ribbon line. There is that immaculate little dash of class about them that stamps them as the handiwork of highly skilled and well experienced workmen. Each instrument is thrice tested before it leaves the factory, an^f has been played and approved by an insjiector of professional experience. Order Now Right From This Ad The Cole & Uunas guarantee of absolute satisfaction stands behind each sale. If you are not absolutely satisfied in every res"ect you may return the merchandise to us at our expense. C. Melody Each Saxophone equipped with the single-octave key. Standard American method of fingering. Supplied with silver-plated music lyre, mouthpiece, reed holder with protecting cap, one reed and ^ I carrying strap. Low pitch. ^ ' No. IIOOA — BVass, higlily po/lislied. Each No. 1 10 1 A — Silver-plated sand blast, points burnished. Gold Bell. Each $76.00 Carrying Case No. II20A — High grade Ueratol case. l''ned with purple velvet. Snug fittiii,^. ucl! made and wonderful appearance. Price each $6.95 COLE & DUNAS MUSIC CO. 50-56 W. Lake St., Chicago Write for Bulletin Our new fall bulletin shows everything in phonographs, musical instruments, supplies and accessories. Our bulletin is used as a buying guide by hundreds of dealers because our prices are so low. Send for it. It is free. NEW VOCALION RECORD ARTIST Grace Kerns, Soprano, Notable Addition Growing List of Singers to Honesty, truthfulness and belief in the commodity he sells are necessary to the salesman. A recent addition to the list of Vocalion record artists is Grace Kerns, one of the leading American concert oratorio sopranos, who is soloist at St. Bartholomew's Episcopal Church, New York, and is sa'd to receive the largest salary of any church soprano in the country. Miss Kerns' iirst Vocalion recordings appeared in the October list, one being a duet arrangement of "Whispering Hope," with Nevada Van der Veer singing contralto, and the other a soprano solo, "The Nightingale's Song." M. Guy Archibald is a new dealer in Mechanic Falls, N. Y. STERLING Reproducer with Edison Attachment PLAYS ALL RECORDS Write for New Prices on Sterling Tone Arms and Reproducers. Sterling Devices Co. Manufacturers of the No. 11 Sterling Non-Infringing Tone Arm, the Sterling No. 31 Tone Arm with Non-Set Automatic Stop, the Sterling No. 41 Ball-bearing Tone Arm, and the Sterling Reproducer fitted with EtUson, Victor, or Columbia attachments. A Statement of Purpose and Principle NEARLY three years ago the Sterling Devices Company designed and placed on the market the now well-known Sterling Reproducer and Edison Attachment. In designing this Attachment the engineers of the Sterling Company had clearly in mind the distinctive features of the wonderful Edison phonograph. They had no expectation of improving the Edison Reproducer, for there is no reproducer that will play all Edison records better than the Edison Reproducer. They were actuated with the single idea of making it possible to play Victor and other lateral cut records perfectly on the Edison machine. The purpose of the Sterling Edison Attachment is to play other than Edison records (either lateral or vertical cut) on the Edison phonograph ; at the same time if one wishes to play Edison records on the Edison machine with the Sterling Edison Attachment he will not be disappointed. The combination of the wonderful Edison phonograph and the no less wonderful Sterling Reproducer makes all other records perform better than on the machines for which these records were originally intended. 534 Lake Shore Drive Chicago, Illinois.