The talking machine world (Oct-Dec 1921)

66 THE TALKING MACHINE WORLD November 15, 1921 m 4 Priced .: For Your Mailing Lists Fox's Music Trade Directory ("The Red Book") Contains the most complete lists ever compiled in the music industry, including: Phonograph Manufacturers Phonograph Record Manufacturers Phonograph Supply Concerns Piano Manufacturers Piano Retail Merchants Piano Supply Concerns "The Original Music Trade Directory" $1M Per Cow Also lists of sheet music publishers, small goods and organ manufacturers. MUSIC TRADE INDICATOR Publishers 25 E. Jackson Blvd. Chicago ^IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIM Illlllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll^^ TRADE IN NEW ORLEANS SHOWS DECIDED IMPROVEMENT Dealers Make Splendid Showing in Way of Sales — Advertising Under Way — Edison Trade Expands— Free Service Bureau at Maison Blanche — Guenard and Blache Open New Stores New Orleans, La., November 4. — The talking machine trade in this vicinity is declared to be on the boom and the increase is noticeable wherever one turns. This business improvement is credited largely to the efforts of one of the livest aggregations of sales managers and salesmen in the country. More space in the daily papers is being devoted to advertisements of musical instruments and accessories, many schools are adding talking machines to their equipment, business offices are buying outfits to increase the efficiency of employes, and even the bootblack parlors are buying talking machines to attract trade. Joseph L. Billeit, manager of the Diamond Disc Co., Edison jobber, declares that during the past year business has improved 53 per cent and that 25 per cent of the increase is due directly to the effect of mood parties advertised by the company and held under its auspices. A new department, to be known as the "Sales Aid Service Department," has been added by the Diamond Disc Co. The staff of the new department will undertake to look after the machines of Edison owners and keep them in repair. The plan calls for regular visits to Edison owners by a crew of five men, who on each visit will carry some of the latest records for demonstration purposes. The Edison Shop on Barrone street is also reporting good results. Here is being tried out very successfully a selling policy that encourages the visitor to sell himself, as it were. The work of the sales staff consists of making the visitor feel at home and provides a knowledge of the convincing qualities of Edison machines and Ke-creations, but no sales talk as such is indulged in. An Edison niachine was recently installed in the Delgado Trade School, a new school just opened for vocational work. It was selected by the vote of the students. The L. Grunewald Co., Ltd., got some good publicity for the Grafonola during the period of the World Series. The companj' arranged for the installation of a Grafonola where the basebail returns were received and the music entertained the crowds before and during the game. The music department of the Maison Blanche has established a free service bureau for the benefit of the company's customers, and it is found that the plan is working out very satisfactorily. L. A. Guenard, formerly manager of the Grunewald music store branch on Rampart street, has just gone into business for himself. He has opened two small stores, one at 1509 Dryades street, the other at 109 University Place, just half a -block off of Canal street, the main thoroughfare. His stock consists of Victor machines, Victor and Okeh records and Q R S player rolls. Later he intends to extend the business and sell a general line of musical instruments. He has already ordered a few harmonicas and musical accessories. He also repairs talking machines and musical instruments. His partner is Harry Roach. Up on Barrone and Poydras streets, J. Henry Blache, of the Oraphone, has just opened a small music shop where he handles records and Oraphones, a machine of his own make. His shop is located at 334 Carondelet street. Mr. Blache lias been in the music trade for some time, having traveled on the road in the interest of the Oraphone. He knows the trade and states that all indications point to an excellent season in the music trade. Do You Throw Money Away? It is not a popular pastime — but still it is unconsciously done by many vv^ho just don't know that Repair Parts can be bought for less RENE MADE SPRINGS AND PARTS ARE BETTER COST LESS RENE MFG. CO. Montvale, N. J. VISITORS TO COLUMBIA CO. Branch Managers From Widely Separated Points Visit New York Headquarters Among the recent visitors to the Columbia executive offices. New York, were A. B. Creal, manager of the company's New Orleans branch, who brought with him optimistic reports of the business situation in the South. C. F. Schaflfarzick, of the Columbia Stores Co., Spokane, Wash., and C. A. Delzell, of the Columbia Stores Co., Denver, Col., spent a few days at the Columbia offices recently, discussing general sales plans with Geo. W. Hopkins, vice-president and general sales manager of the companv.