The talking machine world (Oct-Dec 1921)

November IS, 1921 THE TALKING MACHINE WORLD 99 ORMES, INC., OCCUPIES HANDSOME NEW HEADQUARTERS New Home of Victor Wholesaler, 15 West Thirty-seventh Street, New York, Arranged on Elaborate Scale and Is Most Attractive in Every Particular — Facilities Provided for First-class Service Ormes, Inc., Victor wholesaler, is now located in its new home on the fifth floor of the recently completed building at 15 West Thirty-seventh street. New York. The removal from this company's former quarters on 125th street was made in exceptionally fast time and the Ormes clientele is now receiving service from the new home. Clarence L. Price, vice-president and general manager of the company, who personally supervised every detail incidental to the moving, deserves unlimited praise for the care and consid maximum service and co-operation to the company's clientele. He accomplished this purpose admirablj' and every detail of the Orrnes floor is adaptable to a most perfect system of dealer co-operation. Immediately upon stepping from the elevator the visitor enters a reception foyer that is without doubt one of the most artistic and attractive rooms of its kind in the talking machine industry. The furnishings are noteworthy for their dignity and refinement and the visitor is immediately given an impression of comfort and model Victrolas, with attractive furnishings in keeping with the prestige of the instruments displayed. The Dealer Service room is noteworthy for its practical value to the Victor dealer, as there is presented in this room every possible form of advertising and sales help that has been endorsed by the Victor Talking Machine Co. as helpful to the Victor retailer. This display will be kept up to the minute in every particular and can be used to splendid advantage by the Victor dealer. The growth of the Ormes business during the past few years has been phenomenal, with Mr. Price devoting all of his time to the executive and sales divisions of the business. Through his many years' experience in the Victor industry Views of New Home of Ormes, Inc. 1 — Reception Foyer. 2 — General Offices. 3 — C. L. Price's Private Office. 4 — View of Record Vaults eration that he bestowed on every phase of this miportant move. In its present quarters Ormes, Inc. has one of the most attractive and up-todate wholesale establishments in the country and Mr. Price is receiving congratulations from all Victor dealers and jobbers who visit the new Ormes headquarters. The building at 15 West Thirty-seventh street is ideally located, as it is only a few doors from Fifth avenue and the Sixth avenue elevated line, with the Broadway and Sixth avenue surface cars only a half-block away. The Seventh avenue subway is also nearby and the Fifth avenue shopping district, with its thousands of outof-town visitors, is adjacent. In laying out his new quarters Mr. Price's first consideration was the equipment of a wholesale establishment that would be able to render v^-armth that is emphasized in every detail of the floor's furnishings. To the left of the general offices is situated Mr. Price's private office, arid this office was also furnished with the one thought in mind of making the visitor feel perfectly at home. Leading from the general, oftices are the record vaults, stock room and general shiplping department . The record vaults are metal throughout and thoroughly up to date in every detail. Ample facilities are afforded for the shipping department and stock room and Mr. Price has already made arrangements for the installation of a thoroughly equipped repair department. To the right of the reception room are two handsomely decorated rooms, which will be known as demonstration and Dealer Service rooms. The former contains several period TONE ARMS and REPRODUCERS Various Styles and Designs to Meet Every Requirement Prices $2.50 to $6.00 Samples on Request Triangle Phono Parts Co. 722 Atlantic Ave. Brooklyn, N. Y. Telephone Sterling 1120 he has acquired an intimate knowledge of every phase of the merchandising of Victor products and has co-operated with the Ormes clientele along practical lines that have contributed materially to the success of the institution and the value of its service. THE BRUNSWICK IN STROUDSBURQ Stroudsburg, Pa., November 3. — Lanterman's Music Shop, of this city, recently secured the agency for Brunswick phonographs and records. The proprietor, Mrs. J. H. Lanterman, has started an extensive advertising and sales campaign to push these machines and records in this vicinity. The Lanterman establishment is the only local music shop which handles the Brunswick line. VELVET AND FELT TURNTABLE DISCS by the dozen or in thousand lots, with or without cardboard disc. We supply the jobbers and manufacturers of all the high-grade machines and have the best equipped cutting plant of the kind in the world. Table, desk and cabinet Felt, any color, cut to size. If yon require anything in FELT, or made of FELT, we can serve you. MONARCH FELT WORKS, Inc. 39-45 York Street Brooklyn, N. Y