The talking machine world (Oct-Dec 1921)

NOV-EMBER 15, 1921 THE TALKING MACHINE WORLD 103 been started by the Kipp Phonograph Co. The contest will be based on points made by the sale of the three types of Amberolas and will be conducted in the same manner as was the contest among the Edison Re-creation dealers that closed October 31. The first contest, according to H. G. Anderson, general sales manager of the Kipp Co., increased sales to a large extent in both machines and records. Lectures Boost Business The Victor Co. recently took advantage of the annual convention of the Indiana State Teachers' Association, held here, to press the claims for their school instruments through lectures given by Miss Margaret Streeter, of the educational department of the company, and Miss Caroline Hobson, head of the educational department of the .Stewart Talking Machine Co. Emerson Trade Booming During October the Emerson dealers of the State ordered from eight to ten times as many records as they did during the previous month, says C. E. Collins, of the Collins Phonograph Co., Emerson distributor. He says the demand for Emerson records has been steadily increasing for several weeks past, while at the same time dealers have ordered more heavily in machines. The city retail business, he says, is improving slowly. Pathe Orders Increasing Reports and orders sent to the MooneyMueller-Ward Co., Pathe distributor, by E. J. Groenwoldt, salesman for Indiana and part of Kentucky, give evidence of much better business for the Fall and Winter. O. M: Kiess, manager of the Pathe Shop, reports that business in Indianapolis has improved, particularly among the middle-class buyers. Mr. Kiess made a visit during the month to the home office of the Pathe Freres Phonograph Co. He says he found evidence there which indicates that business throughout the country is slowly but surely improving. En route to New York he stopped at Chicago, where he visited with W. W. Chase, president of the company. He says Mr. Chase is making an inspection trip to the Coast, and that as a result of his observations since starting on the trip he had become very optimistic as to the future. E. R. Eskew, former manager of the Pathe Shop, is now on the road for the Interstate Phonograph Co., of Chicago. Pathe distributor in Illinois and northern Indiana. Mr. Eskew's territory is northern Indiana. Kimball Sales on the Rise Kimball talking machines are selling better than for several months and business in Kimball records is the best since last Fall, according to C. F. Kahn, of the Capital Paper Co. He says that E. H. Jarrard, manager of the talking machine department, who has been traveling the WHITSIT c o operation and service to the Victor dealer has been enhanced by the exceptional faciHties afforded us in our new home. Visit us on your next trip to Columbus. past several weeks over the district covered by the company, reports conditions in Michigan to be better than in Indiana or Illinois. Mr. Jarrard has obtained about twenty new accounts. He reports that farmers are buying more freely and that the plan adopted by Kimball dealers to sell from trucks has proved successful. Mr. Kahn says the best trade in Indianapolis at the present time is found among the poorer class of buyers. W. H. Cotter, manager of the Kimball Co., Chicago, was in Indianapolis the latter part of the month suggesting selling plans to the Kimball salesmen. CONTRACT WITH MAY PETERSON Metropolitan Opera Soprano Renews Arrangement to Record Exclusively for the Aeolian Co. — Great Popularity of Her Numbers It was announced recently that May Peterson, the popular soprano of the Metropolitan Opera Co., whose exclusive Vocalion records have proven so popular, has renewed her con May Peterson tract to sing exclusively for the Vocalion for a lengthy period. This is Miss Peterson's fifth season with the Metropolitan Opera Co. and she has won great success in the various roles in which she has appeared with that organization. Miss Peterson has done some excellent work personally to popularize her records, for, while on tour, she never fails to visit Vocalion dealers in the various cities of the country and help them so far as possible in their exploitation work. She has a generous number of records in the Vocalion catalog, the latest being "Se Saran Rose" (Love in Springtime), which represents an excellent piece of recording. In the December Vocalion list will appear Miss Peterson's interpretation of the old favorite, "Last Rose of Summer." NEW PERIOD MODEL PRICE LIST New Price List for Columbia Period Models — Dealers Featuring Line Extensively The general sales department of the Columbia Graphophone Co. announced on October 15 a reduction in price of period Grafonolas. These reductions are substantial, and Columbia dealers throughout the country are now planning an aggiessive sales drive featuring period models. The new price list of these period models is as follows: P-1 Electric, $500; P-1 Spring, $475; P-2, $550; P-3, $600; P-4, $700; P-6, $550; P-7 Electric, $525; P-7 Spring, $500; P-8 Electric, $450; P-8 Spring, $425; P-9 Electric, $600; P-9 Spring, $575; P-20 Electric, $275; P-20 Spring, $260; P-21, $600; P-26 Electric, $450; P-27 Electric, $350; P-27 Spring, $325; P-28 Electric, $325; P-28 Spring, $300; P-29, $325; P-30, $350; P-31, $325; P-32, $375; P-33, $375; P-34, $300; P-35 Electric, $300; P-3S Spring, $275; P-36, $475; P-37, $800. BLANDIN THE Blandin can be unpacked and placed on your floor ready for customer's inspection in a few minutes, due to the ingenious way in which the shipping box is constructed. This box is also a sure protection against damaging the finish in any way. Our dealers are enthusiastic in their praise of Blandin service as well as the distinctive and superlative quality of Blandin phonographs. We want more dealers. Write for full particulars. Racine Phonograph Co., Inc. RACINE, WISCONSIN. Hear '& Piano^ oa tR<? ,DIandin> MULTUM IN PARVO Retail merchants of the talking machine industry who are exerting a direct mail effort to sell records and instruments will be interested in knowing the experience of one user of the mail route as regards clips. This merchant sent out 5,000 test letters. In the first batch the enclosures were clipped to the letter itself. In the second batch the enclosures were sent out loose. Tabulation of the returns received showed that in the case where the enclosure was clipped to the letter the pulling power was 20 per cent greater. The Farrar Furniture Co., of Bangor, Me., has added a Grafonola department to its store. Columbia machines will be handled exclusively by this company.