The talking machine world (Oct-Dec 1921)

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November iS, 1921 THE TALKING MACHINE WORLD 133 TRADE OFTLHISTIC IN CANTON, 0. Opening of Steel Plants Helps Sales Campaign — Rhines Edison Shop Opens — Need of Association Activity — Some Interesting Reports Caxtox, O., November 4. — With the steel industry decidedly on the up grade, there is a better tone in business and more confidence among music dealers of this and nearby towns. Steel plants in the Canton-Massillon district, with but few exceptions, are humming again and hundreds of the unemployed are being absorbed. Money is becoming freer and merchants in downtown Canton say business as a whole looks brighter. Music dealers, Hke merchants of other lines, believe normalcy is near and that the depression is gone for good. Right at this time few dealers can definitely say just how they will be fixed for Spring, but the majority of the leading stores are planning to purchase more liberally than a year ago, claiming that the business is in sight and that they were perfectly willing now to tie up capital, since there is a change to realize from it. Invasion of the Cleveland avenue Northwest retailing center this week by the Rhines Edison Shop is one of the most important developments in the music industry locally. This shop, while small, is one of the most attractive in the city. It is the first in Qeveland avenue, but according to information available at this writing there will be others soon, as the North Market street rentals, where several of the old stores are located, are not being lowered as store proprietors have requested, and several are contemplating moving to Cleveland avenue as soon as store quarters are available. C. M. Alford, head of the Alford-Fryar Piano Co., which firm sells perhaps more talking machines than any other piano shop in the city, reports that he is unable to get a sufficient number of Cheney talking machines. His books show at least a score of sales that have been made, but the machines to date have not been forthcoming. Mr. Alford says the talking machine business is spirited and that record sales are holding up well. Collections are slow in many instances, but with industrial conditions gradually improving he looks for betterment in this respect in months to come. The revival of the Canton Music Trades Association is looked for in the near future. S. S. \ anFossen, of the VanFossen-Smiley Piano Co., says that there has never been a time when the co-operation of the music dealer was more needed than at present. He says if some of the other dealers do not soon start something he will take the initiative in reorganizing the association of music men in Canton. Mr. VanFossen was prominently identified with the Akron Music Trade Association prior to his coming to Canton from .A.kron. "It is the only way to keep in touch with the music trade situation locally, and the exchange of ideas and the good fellow-ship obtained from the meetings will do more toward making the music trades fraternity progressive than any other one thing of which I know," said Mr. \'anFossen. The D. W. Lerch Piano Co. is now featuring Brunswick records, a line which formerly was carried by the Canton Phonograph Shop, in Market avenue South, which w-as owned by George C. Wille. The Lerch Co., which also specializes in Columbia and Vocalion records, reports sales very good for October and that indications point to better sales in this department in November, as there are more real hits among November record lists. "The dealer who does a satisfactory talking machine business at this season of the year must have a hustling sales organization," says George C. Wille, head of the George C. Wille Co. "What business is available must be gotten tlirough the efforts of the salesmen and this means that a live organization is essential if the house is to benefit." Collections are better this month, Mr. Wille says, and, while he believes there will be a decided change in the trend of business later in the Winter he feels that Novem A RECORD RACK Particularly for ; DEALERS IN WARM CLIMATES Vertical racks cause warped records. Warped records are a dead loss. This handsome horizontal rack holds 400 twelve inch, and 800 ten inch records, in addition to drawer space, occupies an area ^^-^ only 1 foot by 3 feet, 8 feet high, solid dustproof back, enamel or mahogany finish; ready for shipment; write for price. VAN VEEN & COMPANY Hearing Rooms^ Record Racks and Counters 47 West 34th Street, New York City 1711 Chestnut St., Philadelphia, Pa. ber will be a better month. He reports business with his Massillon, O., store continues to be very satisfactory. A great many salesmen seem to be quite voluble in the way of ideas, but, strange to say, they do not always put them in practice in the stores -^vhere they are employed. We w-onder whv! A Quality Record — Made for Quick Sales SOME OF THE NEW RELEASES "Song of Love" "Salomay" "Wabash Blues" "Everybody Step" "I Want My Mammy" "Birds of a Feather" "I Got the Red, White and Blues" "April Flowers" "That's How I Believe in You" • Popular hits mean sales — continued sales where the record is one of quality. Clarion gives you the latest songs at once — you cash in regularly with every release because it is a record giving your customers satisfaction. Build up a steady record trade by arranging now for a Clarion agency. We will be pleased to show you how. Clarion Offers Immediate Deliveries. Jobbers and Dealers, Write. CLARION RECORD COMPANY 56 BLEECKER STREET NEW YORK CITY