The talking machine world (Oct-Dec 1921)

134 THE TALKING MACHINE WORLD No\^MBER 15, 1921 BE PREPARED for the HOLIDAY RUSH A good, serviceable table machine at a moderate price is the greatest value on the market today. Our "Fulton" Model 35 Phonograph is just what you have been looking for. Lower Than Prc-War Prices Samples now $13.50, Three or more $12.50 Highest grade domestic steel needles at 30c per M. Discount in large quantities. Phonograph records, accessories and repair parts for all makes at lowest prices. Ask for catalog on our Floor Cabinet machines. Mahogany. 16x16x10. Double Spring, Universal T. A. Back Casting and Metal Horn SEND in your order today and make sure of immediate deliveries before the big Christmas rush starts. Terms: Cash or deposit with order, balance C. O. D. FULTON TALKING MACHINE CO. 253 Third Avenue, New Yorlc COLUMBIA ADVERTISING CONTEST Columbia Graphophone Co. Announces Unique Contest for Columbia Dealers — Prizes Will Be Awarded for Most Effective Advertisements The Columbia Graphophone Co. has just announced a dealers' advertising contest that is one of the most unique and interesting contests introduced in the talking machine trade for some time past. The contest, which started on November 1 and will run until December 1, is open to every Columbia dealer in the United States. The provisions of the plan state that all advertisements entered in the contest must be exclusively Columbia and must carry the Columbia trademark. In order to enter this advertising contest a dealer must place in his local paper at least four advertisements during the month of November 1 to December 1. Every advertisement of any size which any Columbia dealer places in any paper in the United States as part of such a four-or-more advertising campaigns between November 1 and December 1 is eligible for one of the prizes. In order to enter his advertising in this contest a dealer must tear out the complete pages containing each advertisement in the month's campaign and mail them all to the advertising contest committee of the Columbia Graphophone Co. at the Gotham National Bank Building, New York. These advertisements must be received on or before Wednesday, December 7, and the advertisements should not be torn or clipped from the newspaper page, as only complete pages showing the advertisements will be accepted as entries. The advertisements entered in the contest will be judged by one point only and that is "selling punch." The judges of the contest will be Frank E. Fehlman, president of the Advertising Club of New York; James O'Shaughnessy, executive secretary of the American Association of Advertising Agencies, and V. Burnett, associate editor of Advertising and Selling. The prizes to be awarded in this contest are as follows: First prize, free advertising space in the winning Columbia dealers' local newspapers totaling six times the space of the winning advertisement. This space must be used between December 14 and December 25, 1921. Second prize; free advertising space totaling five times the space of the winning advertisement; third prize: free advertising space totaling four times the space of the winning advertisement; fourth prize: free advertising space totaling three times the space of the winning advertisement; fifth prize: free advertising space totaling twice the space of the winning advertisement; sixth prize: free advertising space totaling the same size as the winning advertisement. The names of the winning dealers and the newspapers in which the winning advertisements appeared will be announced on Friday, December 9. Notification will immediately be sent to all prize-winners so as to give them ample opportunity to use the free advertising space they have won between December 14 and December 25. The Columbia Graphophone reserves the right to use the prize-winning advertisement, with proper credit to the winners, in its monthly portfolio of advertising for Columbia dealers and its house organ, Columbia Record. REORGANIZE EBERHARDT=HAYS CO. Frank D. Hays Retires From Old Wichita Music House — Three Former Employes Buy Interest and Assume Executive Positions Wichita, Kan., November 1. — The interest of Frank D. Hays, of the Eberhardt-Hays Music Co., 132 North Main street, this city, the oldest concern in this vicinitj-, will be taken over in the near future by Carl Miltner, W. A. Forgey and W. W. Cunningham, all of whom have been with the company for a number of years. Mr. Hays, who has been in the music business here for the past eighteen years as a member of the Eberhardt-Hays Music Co., is forced to give up the business on account of ill health, which makes it necessary for him to enter some enterprise where the greater part of his time will be spent outdoors. Immediately following the retirement of Mr. Hays the business will be entirely reorganized. The name of the company wrll remain unchanged. Under the reorganization plan Mr. Eberhardt will, continue as general manager. Mr. Cunningham, who is now in charge of the company's store in Winfield, Kan., will act in the capacity of assistant manager; Mr. Forgey will assume management of the Winfield store and Mr. Miltner will have charge of the sales and tuning and repair departments. E. C. HOWARD IN OAKLAND Oakland, Cal., November 10. — E. C. Howard, formerly with the Granby Phonograph Corp., of Norfolk, Va., arrived in this city to-day, where he plans to sojourn for a period with 'Mrs. Howard and daughter, Janet. Mr. Howard's future plans are as yet unsettled, but, after a brief rest in his native State, it is expected Mr. Howard will again place his remarkable organizing ability at the disposal of the industry. Your mailing list is worthless until you sow the seeds of sales and cultivate' foHcnv-upsV W A R N I N G Wall Kane Needles Are Being Imitated WALL KANE NEEDLES are the standard, trademarked needles of the phonograph industry. They are guaranteed to play ten records without injuring the grooves, the last record playing as clear as the first. Beware of Imitatious Inquire for our new jobbing proposition The Greater New York Novelty Co. 3922 14th Avenue . Brooklyn, N. Y.