The talking machine world (Oct-Dec 1921)

140 (World of Music) THE TALKING MACHINE WORLD November IS, 1921 ronounced bt^ critics tobe 9AttAOST BEAUTIFUL i IMJZ WRITTEN! c^ubhshtci btf THE HOUSE OF MASTER COMPOSITIONS 1658 B ROAD WAV, NSW VOaiC. VICTOR HERBERT POPULAR Composer Appearing at Leading Picture Houses — Uses Witmark Selections Victor Herbert, the well-known composer, is appearing in a novel role this season — that of "Guest Conductor" at some of the leading motion picture houses. He is generally scheduled for a week's appearance and his programs are, of course, selected from his own repertoire of operatic and orchestral successes. He is proving a tremendous drawing card, which is substantiated by his recent appearance in Washington, which was the signal for a record-breaking attendance. Recently he appeared at the Strand Theatre, New York. Among his selections are some from "Mile. Modiste," "Eileen," "Babes in Toyland," "The Red MUl" and other Herbert light opera successes, the beautiful songs "Kiss Me Again," "Gypsy Love Song," etc., also such typical bits of Herbert melody and scoring as are to be found in "Panamericana," "Al Fresco," "Whispering Willows," etc., of which M. Witmark & Sons are the publishers. GETS GOOD PUBLICITY New Richmond Hit Featured Through Collaboration With Newspaper Harry Engel, Chicago manager of Maurice Richmond, Inc.. recently made a trip to Milwaukee, Wis., where, in collaboration with "Mr. X," of the Milwaukee Journal, he was successful in getting some unusual publicity for the firm's song, "Yoo Hoo." Prevously "Mr. X," who is also connected with the Chicago Evening Post, through the assistance of Harry Singer, who is Chicago manager of the Orpheum Circuit, carried out a publicity stunt in favor of the same song, with the aid and assistance of a number of acts playing at the State Lake Theatre. A series of photographs and a large-size story on the unusual "stunt" appeared in both papers." "STOP! REST AWHILE!" Novel Publicity Being Used by L. Wolfe Gilbert Corp. to Feature This Number From indications it would seem that "Stop! Rest Awhile!" described as a blues novelty foxtrot song, and published by the L. Wolfe Gilbert Music Corp., will be among the biggest successes of that type of number before many months. The professional and sales departments of this publishing house think so well of its value that they have made a special advertising appropriation in order to exploit it. Some particularly novel and attractive material has been issued in order to give the number publicity. This includes the reproduction of a "traffic cop" with appropriate copy which most readily carries the message of "Stop! Rest Awhile!" This special idea is being used in many forms.. Among these is a life-sized cutout, in wood, which has been placed in the front of the publisher's offices. From the present plans this particular "traffic cop" promises to become well known in the musical world. SECURES NOTED ENGLISH BALLAD Chappell-Harms, Inc., has secured the American rights of the successful English ballad, "There's Silver in Your Hair." The lyric of the number is by Warton David and the music is by Lawrence Wright and was originally published by the Lawrence Wright Music Co., of London. The American publishers will exploit the number in a large \\2.y. A SOLID, SMASHING, SURE-FIRE HIT ! S TOP! Bl ues EST Novelty A WHILE Fox-Trot-Song L. WOLFE GILBERT MUSIC CORP., 165 West 47th st.,N.Y.