The talking machine world (Oct-Dec 1921)

160 THE TALKING MACHINE WORLD November 15, 1921 The Columbians, our newest dance organization, play "Say It Witli Music" Irom Irving Berlin's Music Box Revue and "Just Like a Rainbow," both novel and full of color, both sure-fire hits. A-3472. Columbia Graphopbone Co. NEW YORK WASHINGTON DEALERS ARE ACTIVE Several New Establishments Opened and Others Enlarged to Handle the Business Washington, D. C, November 7.— The talking machine trade in the National Capital during the next few months will be the largest in the history of the trade, according to even the most conservative of dealers. The Fall season has been marked by the opening of a new exclusively Victor retail house, a new Victor wholesale house, an extensive enlargement of the talking machine departments of two establishments, and the announcement of the opening of a new music store by the United Phonograph Stores, Inc. The new chain music store will be located in the beautiful new building being erected by the City Club on G street between Thirteenth and Fourteenth streets Northwest. During the month the three-story Victor wholesale house erected by Rogers & Fischer, at 1219 I street Northwest, was completed and opened for business. Louis & Co. completed the interior of their large new Victor retail house at Seventh and G streets Northwest, and have closed an unexpectedly successful month. The Columbia and Brunswick department of J. Edgar Robinson was greatly enlarged, two additional booths and almost double the amount of shelf space being installed. In addition a large room is being prepared on the second floor of the building for the exhibiting of talking machines. This room will be furnished as closely as possible like the average home parlor so that customers may secure an accurate estimation of the effect of the instrument in their own homes. Comfortable chairs and sofas, curtained windows and an open fireplace are some of the attractive features of the demonstration room. The Gibson Co. during the month opened for business an enlarged phonograph shop at 917919 G street Northwest. The New Edison and Brunswick phonographs and records are handled here. Hugo Worch, handling the Victor and Columbia lines, reports a good market for instruments, though the usual seasonal increase in demand for records is a bit tardy. The Sonora and Silvertone instruments are selling well at the Arthur Jordan Piano Co., Homer L. Kitt, secretary-treasurer, reports. OPENS AN EXCLUSIVE VICTOR SHOP Philadelphia, Pa., November 7. — On Saturday last Morris C. Rath opened an exclusive Victor machine and record shop at 6928 Market street, Upper Darby, in a rapidly growing section of the city. He has installed a number of hearing booths and will no doubt do a very good business in his line, as there are no competitors in the immediate vicinity. In business the greatest and rarest quality is plain horse-sense. The General Phonograph Mfg. Go. Model "E" Table Phonograph The Greatest Value on the Market IMMEDIATE DELIVERIES IN ANY QUANTITY Plays All Makes of Records Superior Tone Quality Write for our Proposition The General Phonograph Mfg. Co., Elyria, Ohio] MAKING "SAX=0=PHONEV BLUES" Mamie Smith Visits Okeh Laboratory to Make Popular "Blues" Record— Number Being Used on Her Concert Tour — A Big Favorite The accompanying photograph was taken recently at the Okeh laboratory in New York when Mamie Smith, the famous "Blues" singer and exclusive Okeh record artist, visited the laboratory for the purpose of making a record of Taken in the Okeh Laboratory "Sax-O-Phoney Blues." This new number by Milo Rega is creating a sensation, and Miss Smith is using it at every concert on her present tour. Miss Smith is keenly enthusiastic regarding "Sax-O-Phoney Blues," as she states that it is a perfect example of the type of "Blues" song that embodies melody and syncopation. Whenever Aliss Smith sings this song at any of her concerts it is accorded an ovation that is responsible for many encores. DEPARTMENT TO BE ENLARGED Piano and Talking Machine Department of Spring Holzwarth Co., Alliance, O., to Be Moved to New Building Now Being Erected Alliance, O., November 5. — Enlargement of the talking machine and piano department of the Spring Holzwarth Co.'s store to twice its present size is announced by J. S. Spring, head of the big department store. A fine line of instruments will be installed. This concern is now in the midst of a huge building campaign, which embraces the erection of a two-story building to the rear of its present store, which will be devoted to the activities of the store and which will be opened to the public early next Summer. According to Mr. Spring this department, which now is located on the fourth floor, will be moved into the new building, where better facilities will be available. Additional lines will be taken on. This store handles the Vocalion machine and records, together with a varied line of pianos.