The talking machine world (Oct-Dec 1921)

162 THE TALKING MACHINE WORLD NoVEMBEE IS, 1921 A LIVE COLUMBIA DEALER Columbia Representative in Montreal Has Built Up a Splendid Business From a Small Beginning by Progressive Sales Methods MoNtEEAL, Can., November 8. — V. Sgroi, one of the most progressive Columbia dealers in Canada, started liis business about ten years ago with a capital of $50 and to-day is carrying stock worth practically $25,000. He is an exclusive Columbia dealer and, besides handling his main line,' Columbia Grafonolas and records, he keeps pianos and all musical instruments. The one outstanding feature of this sensational rise has been due to good credit arrange VELVET COVERED TURNTABLES ADD TO THE QUALITY OF MACHINES A.W.B. VELVETS THE BEST TALKING MACHINES ARE EQUIPPED WITH A. W. B. BOULEVARD VELVETS GRAND PRIZE-GOLD MEDAL, ST. LOUIS EXHIBITION WRITE FOR SAMPLES AND PRICES A. WIMPFHEIMER & BRO., Inc. 450-460 Fourth Avenue, New York ESTABLISHED 1845 laboratory and this visit was instrumental in giving Mr. Sgroi a detper insight into his record business. Headquarters of V. Sgroi, Montreal, Canada ment. Mr. Sgroi claims that he has never had any bad credits, owing to his system of refusing small payment customers. Annually, thousands of dollars are spent in advertising in newspapers, theatre programs, motion picture screens and theatre curtains. On a square near his store there is a public meeting once or twice a week, during which moving pictures are shown. Being progressive, he takes advantage of this opportunity and distributes Columbia faub and, in addition, has his advertisement thrown on the screen during the performance. Assisting Mr. Sgroi is Mr. Leboeuf, who takes care of all foreign records. While on his honeymoon last June Mr. Sgroi visited the Columbia AKRON DEALERS LAUNCH CAMPAIGN Going After Holiday Business in Vigorous Way — Good Reports From Entire Trade Akron, O., November 8. — With the opening of Winter Akron music dealers have launched an intensive campaign for the revival of business, the majority of the trade here feeling that the time has come for marked activity in the sales of talking machines and records, after the last two months, which have been a most backward season as far as actual sales are concerned. An optimistic tone is given to the conditions in the talking machine market here, due to the general activity that has been apparent since the closing week of October. This is reflected in trade reports at the various rubber factories and The KENT MASTER ADAPTER plays ALL RECORDS at their best on the EDISON DISC PHONOGRAPH Write for particulars concerning this, the best known and largest seller of its kind in the market. Attractive prices and terms will be quoted you. WE specialize in attachments for Edison and Victor machines; also soundboxes, diamond, sapphire and steel needles. Drawn brass tone arms made to order. Tube and pipe bends of all kinds successfully executed. F. C. KENT CO. :: Specialty Manufacturers IRVINGTON, N. J. whose phonograph accessories "win their way by their play" Factory Representative ; LomS A. SCHWARZ. IMC. 1265 Broadway New York City at the Chamber of Commerce, which show that the "turn'" has finally come in the business world and that prospects are bright for the Winter. Miss Helen Baer, head of the talking machine department at the store of the M. O'Neil Co., says that since the removal of the Victrola department to the third floor the record booth arrangements make it possible for the customer tu purchase records without any delay. She says there is a better tone in business and is planning an extensive advertising campaign to urge the trade to buy talking machines for Christmas presents on the easy-payment plan. Business with the Kratz Piano Co., 29 South Howard street, is looking up, according to the proprietor of the store, this week. He says that talking machines have been moving well and records made a gain during October. Using' liberal newspaper space the A. B. Smith Piano Co. the past two weeks has been making every effort to stimulate its talking machine business, and, according to Advertising Manager C. R. Miller, the firm is doing a better business with the Sonora, as well as in records. Earl B. Poling, whose new Victor store at Mill and Howard streets is one of the most attractive in the city, reports a decided improvement in business, with a call for higher-priced talking machines. "Say It With Music," from Irving Berlin's "Music Box Revue," a late Victor record, was made a leader for November by the initiative of Mr. Poling, who devoted one entire window to a display exploiting its sale. LOUIS BUEHN CO.'S MODEL SHOP Philadelphia, Pa., November 7. — The Louis Buehn Co. has established a miniature Model Shop of its own at the rear of the first floor of its warerooms, where everything Victor is displayed to good advantage. Dealers are shown how to keep their racks, their counters and decorate their stores. The Buehn Co. has enjoyed a good business all through October and the senior member of the firm believes that the biggest part of the business slump is over. The Buehn Co. is carrying a big stock of records and a large supply of machines, although it is still short on certain of the popular styles. Among the recent visitors was M. F. Elliot, representing the Kline-Eppeheimer Co., of Reading, Pa. Karl William Pandorf has opened a new music shop at 3949 Spring Grove avenue, Cincinnati, O., and has installed a very substantial stock of all kinds of musical eoods.